7 Information relating to Double Denim Attachment A 002.pdf

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Act
Information
Official
the
under
Released

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Wednesday, 18 December 2019 4:16 p.m.
To: Anna Dean <[email address]>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)
9(2)(a)
@dia.govt.nz>
(a)
Subject: RE: ? NLNZ - issue with audio on Youtube of Bil  and Stevie

Hey Anna, :)

Good to know about the SRT file working with the Facebook video.
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You’re right that swapping the Youtube link won’t fix the FB post. What I’d like to try instead is
adding the updated video to the original post as a comment. Hopefully that will avoid confusion and
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duplicate posts.

Let us know when the video is good to go!

Cheers,
9(
2)

Information
From: Anna Dean <[email address]>
Sent: Wednesday, 18 December 2019 3:09 PM
To: 9(2)(a)
9(2)(a)
@dia.govt.nz>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)
9(2)(a)
@dia.govt.nz>; 9(2)
9(2)(a)
@dia.govt.nz>
(a)
Official
Subject: Re: ? NLNZ - issue with audio on Youtube of Bil  and Stevie

H 9(2 !
the
  )(a)
How are you?  :)
Just a note that you can use the same SRT file for FB video upload as far as I know.
The YouTube link update won't work for the existing FB post as far as I know. I would suggest doing a
fresh one as 9(2)  the editor is providing an updated sound fixed version after 4pm today, and you
under
can choose if yo
(a) u wish to replace.

Thanks so much!
AD

Released
From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Wednesday, 18 December 2019 2:45 PM
To: Anna Dean <[email address]>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: 9(2)(a)
9(2)(a)
@dia.govt.nz>; 9(2)(a)  <9(2)(a) @dia.govt.nz>
Subject: RE: ? NLNZ - issue with audio on Youtube of Bil  and Stevie

Kia ora,

Page 2 of 54

With regards to the Facebook post — previously Youtube videos played within FB as an embed but as
of this year they no longer work that way.

In order to upload the video to FB we would need the file with captions embedded. This is different
from the video on Youtube with SRT file 9(2)  created.

( )
We’re checking to see whether updating the video on Youtube wil  break the link used in the FB post.

Ngā mihi,
9(
2)

1982

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Act
Sent: Wednesday, 18 December 2019 1:26 PM
To: Anna Dean <[email address]>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>;
9(2)(a)
9(2)(a)
@dia.govt.nz>; [email address]
Subject: RE: ? NLNZ - issue with audio on Youtube of Bil  and Stevie

Hi Anna

Reply I sent to 9(2)(a)  when she queried my response.
Information

You would need to check in with editor of video and how sound track was recorded.
Likely an issue with stereo audios conversion to mono which is being played through one
speaker on mobile and a PC, but I am no expert.

Official
9(2)(a)

Imaging Technician/Photographer | Kaitangowhakaahua
Imaging Services | Ratonga Atahanga
the
Alexander Turnbull Library | National Library of New Zealand | Te Puna Mātauranga o Aotearoa
Direct Dial: 9(2)(a)
| Extn: 9(2)

(a)
under
Released

National Library of New Zealand | Facebook | Blog | National Library on Twitter

National Library of New Zealand is part of the Department of Internal Affairs

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From: Anna Dean <[email address]>
Sent: Wednesday, 18 December 2019 1:16 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>;
9(2)(a)
<9(2)(a) @dia.govt.nz>; [email address]
Subject: Re: ? NLNZ - issue with audio on Youtube of Bill and Stevie
Hi hi,
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Thanks for the feedback. We checked this in the edit as the tones of their voices were so different.
It was output like this but I can check if the editor is able to re-output.
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It plays fine on desktop and I can hear it on my mobile.
Also the captions should be able to be fol owed if anyone is having problems. I'm surprised the
YouTube link is being used on the FB post as would have expected that to be a FB video as it wil  get
more views.
With thanks
Information
Anna

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Official
Sent: Wednesday, 18 December 2019 1:16 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; [email address]
Cc: 9(2)(a)
9(2)(a)
@dia.govt.nz>; 9(2)(a)  <9(2)(a) @dia.govt.nz>
the
Subject: RE: ? NLNZ - issue with audio on Youtube of Bil  and Stevie

You would need to check in with editor of video and how sound track were recorded.
Likely an issue with stereo audios conversion to mono which is being played through one
Speaker on mobile and a PC, but I a
under m no expert.

9(2)
(a)

Released
From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Wednesday, 18 December 2019 1:11 p.m.
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; [email address]
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)  <9(2)(a) @dia.govt.nz>
Subject: Re: ? NLNZ - issue with audio on Youtube of Bil  and Stevie

I did check that with the editor but will ask again. Could it be a YouTube issue?

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Get Outlook for iOS

From: 9(2)(a)
9(2)(a)
@dia.govt.nz>
Sent: Wednesday, December 18, 2019 1:08:49 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; [email address]
<[email address]>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)  <9(2)(a) @dia.govt.nz>
Subject: ? NLNZ - issue with audio on Youtube of Bil  and Stevie

Kia ora

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Colleague has let me know that video has been shared on line.

Issue with audio you can’t hear Bill if you are listening with speakers or on mobile– appears to be in
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mono. Fine using headphones.
Sounds like balance not right with Bills audio.

9(2)(a)

Imaging Technician/Photographer | Kaitangowhakaahua
Imaging Services | Ratonga Atahanga
Alexander Turnbull Library | National Library of New Zealand | Te Puna Mātauranga o Aotearoa
Direct Dial: 9(2)(a)
| Extn: 9(2)

(a)
Information
Official
the

under

National Library of New Zealand | Facebook | Blog | National Library on Twitter

National Library of New Zealand is part of the Department of Internal Affairs

Released

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From: Anna Dean <[email address]>
Sent: Wednesday, 18 December 2019 9:34 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Re: Suggested social media copy, media release, key messages etc.

Also, I wouldn't include the release in that post, just the video link.

And if 9(2)  feels it needs more context this part also good to include:

(a)
Since October 2019 libraries across the country have been given first option on some of our overseas
published books, many which haven't been issued in 20-30 years. This is a reminder to get your
requests in with further lists to be released in January, February and March 2020 for library
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consideration.
For the remaining books we're working with community organisations to provide for their annual
book fairs. The money raised will directly fund literacy programmes across NZ and the Pacific.
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On Wed, Dec 18, 2019 at 9:09 AM Anna Dean <[email address]> wrote:
Hi 9(2
Yes th
)(a)at headline sounds pretty bang on.
We're making room for our New Zealand, Māori and Pacific stories because no other library outside
Aotearoa New Zealand is going to collect our stories, that’s our job.
Information
Less is more.
AD

Official
On Wed, 18 Dec 2019 at 7:49 AM, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Hi Anna,
the
Suggested copy for Twitter and FB to accompany video. 9(2)  will possibly change this but would
love some feedback if possible. Social isn’t my strong point.
(a)
Library space isn’t infinite so… we’re looking to rehome thousands of books that haven’t been issued
under
for over 20 years to make room for our New Zealand, Māori and Pacific stories because no other
library outside of New Zealand is going to collect our stories, that’s our job. [link to MR] END
OR add… libraries across NZ have been given first option on these books, then community
organisations such as Rotary will sell them through their annual book fairs. Money raised will go
towards literary programmes across NZ and the Pacific.
Released
I’ve attached the media release, Q&A and key messages if you’d like to pass these onto Stevie just in
case she gets slammed on social or called. You are welcome to pass on my number but I’m assuming
you want to remain the key contact.
I’ve been imaging headlines like “Rehoming 600,000 books doesn’t “Spark Joy” for book lovers”
Thanks for al  you support.

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From: Anna Dean <[email address]>
Sent: Tuesday, 17 December 2019 2:11 PM
To:9
<9(2)(a)
@dia.govt.nz>
Subj(ect: Fwd: Updated Why Video
Here you are. References to the amount saved have been removed.
And the sound levels have been checked and see the reason below.
With thanks,
AD
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From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Monday, 16 December 2019 4:56 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; [email address]
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)
9(2)(a)
@dia.govt.nz>; Bill
Macnaught <[email address]>; 9(2)(a)
@gmail.com; 9(2)(a)
@gmail.com
Subject: RE: Images today please

Kia ora 9(2)(a)

I have added some more images to initial set I sent you on Friday. See attached proof any images
with 2 star rating have been newly added
to set. Some of the early images are general stock image unrelated to overseas col ection.
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You can access all of the set on internal network drive here, suitable for web and print up to approx
18cm wide @ 300dpi.
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I can also share these external y via wetransfer if needed just let me know.

Ngā mihi

9(2)(a)

Imaging Technician/Photographer | Kaitangowhakaahua
Imaging Services | Ratonga Atahanga
Information
Alexander Turnbull Library | National Library of New Zealand | Te Puna Mātauranga o Aotearoa
Direct Dial: 9(2)(a)
| Extn: 9(2)

( )
Official
the
under

National Library of New Zealand | Facebook | Blog | National Library on Twitter

National Library of New Zealand is part of the Department of Internal Affairs

Released

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From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Monday, 16 December 2019 1:04 PM
To: 'Anna Dean' <[email address]>
Cc: 'Angela Meyer' <[email address]>
Subject: RE: OPC videos SRT and transcript

MP4 format is fine.

From: Anna Dean <[email address]>
Sent: Monday, 16 December 2019 12:56 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
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Cc: Angela Meyer <[email address]>
Subject: Re: OPC videos SRT and transcript

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Thanks 9(2
Yes in inten
)(a) ding to send that through today.
In terms of format delivery for the videos 9(2)  believes the format is acceptable for those uses.
I'l  send the SRT. But let me know if the two v
(a) ideos aren't acceptable as provided as mp4.
Thanks so much,
AD

On Mon, 16 Dec 2019 at 12:51 PM, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Information
Hi Anna and Ange,
Will we be provided with a transcript which has a visual and audio description to accompany the
hero video? I’ve been told that 9(2)  and 9(  wil  need this for uploading to their website. If you don’t
do this as a matter of course I’ll ge
(a) t in there
2) . Official
https://natlib.govt.nz/he-tohu/about/te-tiriti-o-waitangi/te-tiriti-o-waitangi-nine-lives
the
An SRT file would be required for Youtube, Facebook and Twitter just for the hero video. I assume
you do this.
They wil  need the videos etc. and by tomorrow morning.
under
Let me know if you need to talk about anything.
Ngā mihi
9(2)(a)
9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
Released
The Department of Internal Affairs Te Tari Taiwhenua
Mobile: 9(2)(a)

45 Pipitea Street | PO Box 805, Wel ington 6011, New Zealand | www.dia.govt.nz


Page 9 of 54

From: Anna Dean <[email address]>
Sent: Monday, 16 December 2019 11:02 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Fwd: Just a note

Here are the videos - Rotary CTA to be added. We will provide a document of the script to be
uploaded for FB captions.
With thanks,
AD
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From: Anna Dean <[email address]>
Sent: Monday, 16 December 2019 11:01 AM
To: 9(2)(a)
9(2)(a)
@gmail.com>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Re: Wednesday stacks tour
Hi great,
Glad you are able to take up the offer. Connecting you with 9(2)(a)  who's working for National
Library on this project to confirm the time. Rachel Esson will be able to show you through and I'm
pretty sure she can do the afternoon so that's great.
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Also, so you know a walk through has also been offered to Lynn Freeman for her Summer show on
weekends during the RNZ summer programming (that she hasn't confirmed) and there is a release
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going out the same day. 9(  could add you to the list to receive that I think so let her know if you're
keen to be on that too.  2)
I hope you had a great weekend. I'm so over this weather and am hanging out to be home in
Nelson!
AD
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From: Bill Macnaught <[email address]>
Sent: Sunday, 15 December 2019 12:34 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)

<9(2)(a)
@dia.govt.nz>; Rachel Esson <[email address]>; Louise Yarrall
<[email address]>; Rob Stevens <[email address]>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>; Anna Dean
<[email address]>
Subject: Re: OPC: Sign off on first edit

Monday morning at 8.30 is good. I have an important meeting at 9.00 in 3.24 so a different room in
the Library would be helpful thanks 9(2)(a)
1982
Nga mihi
Bill

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Get Outlook for iOS

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Sunday, 15 December 2019 11:22 AM
To: Bill Macnaught <[email address]>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>;
Rachel Esson <[email address]>; Louise Yarrall <[email address]>; Rob Stevens
<[email address]>
Information
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>; Anna Dean
<[email address]>
Subject: RE: OPC: Sign off on first edit
Importance: High

Official
Kia ora all,

I’m making sure that this meeting time still stands. Bill, Anna is coming in to show you the videos and
the
to talk you through the latest updates. If any of you would like to attend the meeting to either catch
up on the latest progress or to be there to support I think that would be a good idea.

I’l  do my best to book a meeting room at the Library and send through a proper invite tonight. In the
meantime I thought it was important you al  had this time on Monday set aside.
under

Ngā mihi

9(2)(a)

9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
The Department of Internal Affairs Te Tari Taiwhenua
Mobile:
Released
9(2)(a)

45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz

Page 12 of 54

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From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Thursday, 12 December 2019 11:08 AM
To: 'Anna Dean' <[email address]>
Subject: Media release: Very rough
Importance: High

Attached.

From 9

Sent: Mo
(
nday, 9 December 2019 4:03 PM
To: 'Anna Dean' <[email address]>; 'Angela Meyer' <[email address]> 1982
Subject: Very rough MR

Hi Anna and Ange – attached is a very rough MR – a mash up of your messaging, my old release and
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9(2) ’s Rotary release. This might provide a start anyway.
(a)
Ngā mihi

9(2)(a)

9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
The Department of Internal Affairs Te Tari Taiwhenua
Mobile: 9(2)(a)

45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz
Information

Official

the

under
Released

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From: 9(2)(a)
9(2)(a)
@dia.govt.nz>
Sent: Thursday, 12 December 2019 10:20 AM
To: 'Anna Dean' <[email address]>
Subject: RE: Call sheet and shooting schedule for tomorrow

Hi Anna – I’m in a meeting but can call at 10.45am.

From: Anna Dean <[email address]>
Sent: Thursday, 12 December 2019 10:19 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Fwd: Call sheet and shooting schedule for tomorrow
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Hi 9( ,
Keen
2)  to have a chat asap if possible. Ange isn't going to be coming down now so just me and wanting
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to check a few things off with you and what I'd love you to print out if possible. Just
With thanks,
AD

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From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Wednesday, 11 December 2019 9:23 PM
To: 'Angela Meyer' <[email address]>
Cc: 'Anna Dean' <[email address]>
Subject: RE: Filming and scope change.

Kia ora Anna and Ange,

Thank you for checking in.

Just to clarify the videos we are looking at delivering should be:
1. Why video with Stevie and Bil
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2. Job lots message from Stevie and Bill – very short used as an out tro to the ‘why’ video at a later
stage
3. Video of 9(2)  from Rotary with Bill (if he turns up) – very short used as an out tro to the ‘why’
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video at a late
(a) r stage
4. Message from Bill to librarians.

I have put further comments below in red.

Thank you for the clarity – good to avoid surprises where possible.

Information

From: Angela Meyer <[email address]>
Sent: Wednesday, 11 December 2019 6:10 PM
To: 9(2)(a)
9(2)(a)
@dia.govt.nz>
Cc: Anna Dean <[email address]> Official
Subject: Filming and scope change.

Hi 9(2)(a) ,
the

I wanted to check in before filming starts tomorrow.

While we understand the project is changing each day as more information comes to light, I wanted
to raise that we are now in the space of redoing pieces of work.
under

With the filming tomorrow, we are very aware that key messages wil  change so we have to be clear
about the deliverables and the outputs.

Originally we had three videos,
1. Message to staff from Bil  to go into his newsletter
2. Why video with Stevie and Bil
3. Job lots message fro
Released  m Stevie and Bill

Extra videos that have been requested
1. Video of 9(2) from Rotary with Bill (if he turns up)
2. Message fro
(a) m Bill to librarians.

We have a very tight timeframe to edit and add graphics etc. As of 5pm have not had script signoff of
the key messages. We understand that is wil  happen tomorrow at 12pm.

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From: Angela Meyer (via Google Docs) <[email address]>
Sent: Wednesday, 11 December 2019 5:38 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Double Denim Plan for the book project - Invitation to edit

[email address] has invited you to edit the following document:

Double Denim Plan for the book project
Hi 9(2)(a)
,

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We have updated this doc, there are a few questions we need your answers to please.

In terms of sharing it with the minister, how much or how little info is needed, is a word doc okay?
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Ange
Open in Docs
This email grants access to this item without logging in. Only forward it to people you trust.



Google Docs: Create and edit documents online.
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
You have received this email because someone shared a document with you from Google

Docs.
Information

From: Angela Meyer (Google Docs) <[email address]>
Sent: Wednesday, 11 December 2019 5:26 PM
Official
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Double Denim Plan. . - 9(2)(a)
@dia.govt.nz DO you k...

the
Angela Meyer assigned you an action item in the following document
Double Denim Plan for the book project
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projects
Angela Meyer

New
+9(2)(a)
@dia.govt.nz DO you know the names of these?
Assigned to you
Released
Open
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA

You have received this email because you are mentioned in
this thread.You cannot reply to this email.View Double Denim
Plan for the book project to reply.

Page 18 of 54

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Wednesday, 11 December 2019 3:39 PM
To: 'Tessa Waters' <[email address]>
Subject: RE: Draft run sheet for 9(2)

(a)
I will pop over and talk to 9(2) and get back to you shortly.

(a)
From: Tessa Waters <[email address]>
Sent: Wednesday, 11 December 2019 3:32 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: Anna Dean <[email address]>; Angela Meyer <[email address]>
Subject: Re: Draft run sheet for 9(2)
1982

(a)
no problem, we can figure something out.

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also will just need access to power for the make up artists set up, perhaps one of the
workshop rooms on the lower floor?

cheers
tess

On Wed, Dec 11, 2019 at 3:31 PM 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Information
Oh gosh – I forgot about that. I’ll ask but I don’t think they have staff parking. I’ll get back to you
shortly.

From: Tessa Waters <[email address]>
Official
Sent: Wednesday, 11 December 2019 3:29 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
the
Cc: Anna Dean <[email address]>; Angela Meyer <[email address]>
Subject: Re: Draft run sheet for 9(2)
(a)

under
Hi 9(2)(a)
Please find attached the run sheet for tomorrow.
Also can you advise for the best place for 9(2)  our camera person and 9(2)  our make up
artist to park?
(a)
(a)
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Would it be possible for them to have access to the staff parking?
Thanks so much
Tess


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Ngā mihi

9(2)(a)

9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
The Department of Internal Affairs Te Tari Taiwhenua
[mobile number](2)(a)

45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz

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Sorry for the delay in responding.
Okay, AD has the contact details for Stevie.
Our contact at National Library is 9(2)(a)
9(2)(a)
@dia.govt.nz phone number is
9(2)(a)

I don't think we need catering, but we wil need to Stevie lunch.
We wil work with 9(2) to help with set up etc, so the crew list looks good.
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( )
Turns out that this script is a movable feast is terms of key messages etc. But let's work up a shot list
- especially for b roll stuff.
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I'll give you a ring.

A

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From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Tuesday, 10 December 2019 12:03 PM
To: 'Anna Dean' <[email address]>
Subject: RE: Yes - Bill, Rachel and I will come in tomorrow (Tuesday 10 December) to meet at 8.00am
RE: Urgent meeting required for sign off on OPC plans - early morning coffee?

9(2)  has a contact at Tangata Pasifika TVNZ – this show airs on a Saturday morning so might not
con
(a) flict with John Campbell if we can get him! 9(2)  has a contact here, I have a contact with Māori
TV. Just exploring E-Tangata as well.
(a)

1982
From: Anna Dean <[email address]>
Sent: Tuesday, 10 December 2019 11:45 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Act
Subject: Re: Yes - Bill, Rachel and I will come in tomorrow (Tuesday 10 December) to meet at 8.00am
RE: Urgent meeting required for sign off on OPC plans - early morning coffee?

Sounds good! Thanks9(2)
I was glad they agreed( to
)  the plan in principle anyway although I'm a little unclear about the Pacific. I
think it might be unlikely 9(2)(a)
can make it anyway.

I'll crack into the MR and share it back via google drive.

Information
I was thinking E-tangata.co.nz would be a good alternative if there's a local writer. Is there a Maori
advisor on the team about such things? It would be great if they could be present and able to talk
about this significance.
AD

Official

On Tue, Dec 10, 2019 at 11:33 AM 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
the
More info coming through shortly.
Also, let me know if you need more help with the MR – I’ve kind of given you a messy pile of
spaghetti.
under
I’ll nail down 9(2)  from Rotary today – I’ve emailed him but also have his number so can harass him
later today.  (a)
Hoping to nail down Elizabeth so we can get support on the “community of readers” messaging and
push back on muddying the waters if need be.
Released
Just to confirm – I’ll be sending out a message through the library channels reminding them the list is
there until 14 Jan 2020 and letting them know there’ll be more information/another notice coming
through next week. I would like to get your advice on this but wil  draft something up today or
tomorrow.
Let me know if you need anything else.

Page 29 of 54

Cheers
9(2)(a)

From: Anna Dean <[email address]>
Sent: Tuesday, 10 December 2019 11:25 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Re: Yes - Bill, Rachel and I wil  come in tomorrow (Tuesday 10 December) to meet at 8.00am
RE: Urgent meeting required for sign off on OPC plans - early morning coffee?
1982
Hey sorry for missing these and thanks for printing everything out. It was good to come in and see
your changing feast first hand.
Act
Just booking Stevie's flights and we'll make adjustments to the script and keep rolling.
Thanks heaps 9( ,
2)
AD

Information
On Tue, Dec 10, 2019 at 7:27 AM 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Hi Anna – what would you like me to print out? We’ll say this is all in draft as they’ll most likely get
caught up in the spelling and grammar etc. still needs polishing but we’re almost there etc.
The meeting is in the National Library so I’ll meet you at 7.55am outside the library main front doors.
Official

the
From: Anna Dean <[email address]>
Sent: Monday, 9 December 2019 5:41 PM
To: Angela Meyer <[email address]>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
under
Subject: Re: Yes - Bill, Rachel and I will come in tomorrow (Tuesday 10 December) to meet at 8.00am
RE: Urgent meeting required for sign off on OPC plans - early morning coffee?

Lol yes yippee!
It's al  good. Glad they found the time. Well done9(2 .
Released
)(a)
AD

On Mon, 9 Dec 2019 at 5:30 PM, Angela Meyer <[email address]> wrote:

Page 30 of 54

Hi 9( ,
2)
Just FYI I am in Auckland tomorrow. . AD I am sure will love being there at 8am!
A

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Monday, 9 December 2019 5:27 PM
To: 9(2)(a)
9(2)(a)
@dia.govt.nz>; Bill Macnaught <[email address]>;
Rachel Esson <[email address]>
1982
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 'Angela Meyer' <[email address]>; 'Anna Dean'
<[email address]>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Yes - Bill, Rachel and I will come in tomorrow (Tuesday 10 December) to meet at 8.00am RE:
Act
Urgent meeting required for sign off on OPC plans - early morning coffee?
Importance: High

Kia ora 9(2)(a) ,

Rachel has discussed with Bill and we’ve agreed we can all come in tomorrow morning at 8.00am.

Please come up to level 3 and we’l  find a meeting place from there. Your coffee suggestion was well
received.
Information

See you in the morning.

Ngā mihi,

Official

|
9  Principal Advisor | Office of the National Librarian
National Library (of New Zealand Te Puna Mātauranga o Aotearoa
the

Direct Dial: 9(2)(a)
| Extn: 9(2)  |Mobile 9(2)(a)

www.natlib.govt.nz
(a)

The National Library of New Zealand is part of the Department of Internal Affairs
under

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Monday, 9 December 2019 12:01 PM
Released
To: Bil  Macnaught <Bil .[email address]>; Rachel Esson <[email address]>; 9(2)
<9(2)(a)
@dia.govt.nz>
(a)
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 'Angela Meyer' <[email address]>; 'Anna Dean'
<[email address]>; 9(2)(a)
9(2)(a)
@dia.govt.nz>
Subject: RE: Urgent meeting required for sign off on OPC plans - early morning coffee?

Kia ora koutou,

Page 31 of 54

Can we please lock in a time for tomorrow so that we can get sign off on the OPC Communications
Strategy which include key messages, media and campaign plans, and video scripts.

I can’t seem to find any time in your calendars that align. Is there a chance we can put aside an hour
tomorrow – either early morning 8am coffee or late afternoon?

It would be much appreciated – work is proceeding but we need to make sure we are al  on the same
page before firing ahead.

Thank you and hope to hear from you soon.

1982

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Friday, 6 December 2019 4:01 PM
Act
To: Bil  Macnaught <Bil .[email address]>; Rachel Esson <[email address]>; 9(2)
<9(2)(a)
@dia.govt.nz>
(a)
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; Angela Meyer <[email address]>; Anna Dean
<[email address]>; 9(2)(a)
9(2)(a)
@dia.govt.nz>
Subject: Urgent meeting required for sign off on OPC plans

Kia ora koutou,

The OPC communication strategy is progressing and from my conversation with 9(2)  and
Information
proceeding draft media release I see the meeting with Rotary went incredibly well.
(a)

Ange and Anna are looking at the draft media release and will be providing feedback and
incorporating this into their current messaging.

Official
So that we can get sign off on this strategy which include key messages, media and campaign plans,
we wil  need to meet Monday or Tuesday next week.

the
I realise you are all in workshops at the beginning of the week but I think you’ll all agree it’s
important we get this communication right.

We’re happy to meet during your lunchbreak.

under
Please let us know a time, date and place and we’ll be there.

Ngā mihi

9(2)(a)

9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
The Department of Internal Affairs Te Tari Taiwhenua
Mobile:
Released
9(2)(a)

45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz

Page 32 of 54

From: Angela Meyer <[email address]>
Sent: Monday, 9 December 2019 10:19 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: Anna Dean <[email address]>
Subject: Re: Content for OPC 9(2)(a)
!

Yep that sounds good.

On Mon, 9 Dec 2019 at 10:15, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
1982
Cool – I’l  do this before the end of the day. What time wil  you need a photographer for? He
probably can’t come for the whole day so I’m guessing afternoon in time for the 3.30pm shoot.
Act

From: Angela Meyer <[email address]>
Sent: Monday, 9 December 2019 9:30 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: Anna Dean <[email address]>
Subject: Re: Content for OPC 9(2)(a)
!

Information
Hi 9( ,
2)
Please don't share this with anyone just yet, but here is the script direction, on the day we can be a
bit playful as we wil  have Stevie who is great but I am keen on your thoughts mostly about the high-
Official
level key messages. . I had a great chat with 9(2)  about what we can and can't film so that is all
sorted.
(a)
the
We are thinking we wil  come in the late morning to do al  the setup shots and B rol  shots and Stevie
shots etc and then when we have Bil  we wil  have two setups that he can just walk into and deliver
his on-message lines!

under
A

On Mon, 9 Dec 2019 at 09:23, 9(2)(a)
9(2)(a)
@dia.govt.nz> wrote:
Released
No, I couldn’t see it – can you send it through again?

From: Angela Meyer <[email address]>
Sent: Monday, 9 December 2019 9:18 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: Anna Dean <[email address]>
Subject: Re: Content for OPC 9(2)(a)
!

Page 33 of 54

1982
Act
Information
Official
the
under
Released

be woven into the bigger picture. Let’s try and do this in the bigger release and see if we can get this
release through. We only need one release that’s for sure.
So far there is no reply on a meeting for today so I think tomorrow is more likely but I’ll let you know
if something suddenly comes through.
I don’t know if we can provide Lynn with a signed off media release for tomorrow but sometimes I’ll
take a draft MR and take off the “Media release” and turn it into a pitch. Of course it still has to be
under embargo but if all else fails then I think we’ll need to go with this option.
Have a great day 😊😊
1982
9(2)(a)

Act
From: Anna Dean <[email address]>
Sent: Monday, 9 December 2019 8:43 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: Angela Meyer <[email address]>
Subject: Re: Content for OPC 9(2)(a)
!
9(2)(a)
.
Information
If that meeting is confirmed today just send me a text to let me know (9(2)(a)
) and I'm happy
to come in. I was a bit confused by who I presume is 9(2)  in the spreadsheet about Lynn Freeman.
It's her one day off today but she's keen to talk to me (to)morrow so I'm quite keen to understand that
asap. Also re 9(2)(a)
and Whanganui.
Official
In terms of the list. Thank you for updating the Q&A, that would be fantastic. Ditto, it sounds like
you might have further information for the key messages.
the
Regarding the release, I was a bit confused by the related Rotary one and you may have more info
on that also? If you are able to start the draft in DIA style that would be great. I can then add some
DD flavour and then we can see how far we can get that through? Let me know if that sounds like a
plan. Given Louise's need for the Rotary draft, and also potential for providing to Lynn as soon as we
under
are able, there's a need for that to get signed off quickly (well as much info as can be clarified about
the process). It would be best to be able to include the three phases in the release if possible.
Thanks again 9( . Just ring or text me with any questions and I'm happy to come in at those times I
sent through. 2)
AD
Released
On Mon, Dec 9, 2019 at 8:08 AM 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Hi Anna and Ange,
9(2)(a)

I thought I would let you know that I’m meeting with procurement to try and get both contracts
across the line today, with that adjustment (extra $1000.00) in the OPC contract.

Page 35 of 54

Secondly, I was going to start on drafting content today but saw your list of deliverables.
Deliverables:
•  Enews messages via Bill’s enews.
•  Email reminder through list serve and LIANZA.
•  Overarching campaign plan for the Minister - this plan combined with the key messages
from 9(2)
•  Updated Q
(a)
&A’s
Happy to update the Q&A’s this morning.
1982
Stil  waiting on feedback on the key messages but not sure I’l  get any more. I think get in there and
grab whatever you think is useful for the campaign, readjust and I can go through them before we go
for sign off.
Act
I’l  book in the blog through LIANZA and the enewsletter for staff.
Are you writing the media release for the 17 Dec or would you like me to draft that? It feels as if this
is building through the key messages you’ve drafted to date but let me know and I’l  make a start
today.
Hope you had a good weekend and have a lovely day.
Information
9(2)(a)

Ngā mihi
9(2)(a)
Official
9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
The Department of Internal Affairs Te Tari Taiwhenua
the
Mobile: 9(2)(a)

45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz

under

Released

Page 36 of 54

From: Angela Meyer <[email address]>
Sent: Friday, 6 December 2019 4:25 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; Anna Dean <[email address]>
Subject: Re: Plan for the book project

Hi 9(2) ,
  (a)
Thanks for this, but we need to do this on the 12th please. Our videographer is not available on the
11th and I will be in Auckland.
Can you please see if there is any time on the 12th.
1982

Ange

Act
On Fri, 6 Dec 2019 at 16:22, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Yes Bill is booked for 3.30 – 5pm Wednesday 11 Dec.
Cheers
9(2)
( )

Information
9(2)(a)
| Senior Communications Advisor
Te Manu Karere | Communications
Ngā Tohu Ratonga | Organisational Capability and Services
Te Tari Taiwhenua | Department of Internal Affairs
Official
DDI: 9(2)(a)
| Extn: 9(2)
45 Pipitea Street | PO Box 805,
(a)  Wellington 6140, New Zealand
dia.govt.nz | Facebook | LinkedIn  the
under




From:
Released
9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Friday, 6 December 2019 3:50 PM
To: Anna Dean <[email address]>; Angela Meyer <[email address]>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: RE: Plan for the book project

Page 37 of 54

1982
Act
Information
Official
the
under
Released

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Wednesday, 4 December 2019 12:36 PM
To: [email address]; Angela Meyer <[email address]>
Cc: 9(2)(a)
<9(2)(a)
@dia.govt.nz>; Elizabeth Jones <[email address]>;
Rachel Esson <[email address]>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>; 9(2)
<9(2)(a)
@dia.govt.nz>; 9(2)(a)
<9(2)(a)
@dia.govt.nz>; Bill Macnaught  (a)
<[email address]>
Subject: OPC and growing our nation of readers

Hi Anna and Ange,

Elizabeth (cc’d) Director of Literacy and Learning wanted to alert us to some articles released over
1982
the past couple of days and has also a few points that we’l  need to take into account when
developing our key messages.

Act
Today this article was published:
https://thespinoff.co.nz/books/04-12-2019/l oyd-jones-bit-by-bit-new-zealand-book-culture-
is-being-dismantled/
This is also coupled by the latest PISA results about declining enjoyment of reading and falling
literacy: https://www.stuff.co.nz/national/education/117890945/new-zealand-topend-in-oecds-
latest-pisa-report-but-drop-in-achievements-worrying

Apologies in advance for the rushed nature of these notes.  Information

Her comments below and some talking points for today’s meeting:
•  How do we reconcile these competing messages – “growing a nation of readers” with
“rehoming 600,000 books”
•  We need to keep in mind we are growing a nation of readers – yes, this is true but we can’t
build this into a campaign. The Community of Readers programme is at a strategic point
Official
where they can shout their work from the rooftops.
•  She shouldn’t present this as an opportunity to take books of value as opposed to the fact
that these are old and worn and unused
the
•  Books going online messaging as a lead message – “services to schools” are trying to put
printed books into the hands of children because they have particular value in regards to
getting kids to read. Research shows that print books have way more impact than online.
There is an enormous growth in books online but reading hard copies of books is much more
preferable to reading online
under   – research shows this.
•  This col ection is mostly non-fiction and a lot of these can be found online but the thing we
need to keep away from is any implication that because you can get published content on
the internet that could replace the need for print in terms of supporting reading for
enjoyment. Refer to latest research in PISA results.
•  Storage angle is preferable – storage is not infinite, we are always looking to grow and
strengthen our NZ and Pacific collecting and specialist areas which includes children’s
literature. We need to get rid of our low value books so that we can do this and the OPC are
Released
low value.
•  Services to Schools have been updating the Minister on the growing a nation of readers and
the Prime Minister has a special interest in this area.
•  9(2)(g)(i)

•  Already have communications happening publicly around the “community of readers” and
there are going to be a series of public and sector pieces including a MR in Dec for the
positive work going on in Dunedin around this initiative.

Page 39 of 54

•  We need to be authentic – what can we hand on heart can say “why we are doing this?” we
need to be as upfront and as honest as possible as to why
•  The OPC was a col ection of targeted interest books that were sent to NZ because there was
a gap not being met by the NZ public libraries. – this isn’t the case – NL ordered these books.
For years this was ongoing acquisition – this message needs to be more accurate.
•  Is there a greater risk to not front footing this?
•  Services to Schools – nation of readers is one of the three priorities for the next ten years.
The project that’s started is the community of readers – the Minister and Prime Minister
needs to see results by June 2020.  National Reading Summit is likely to take place before
June 2020. National Library will be running this high-profile, cross agency summit.
•  We need to understand this context and the tension between the two projects.
•
1982
  Given both this article and the latest PISA results about declining enjoyment of reading
Elizabeth is thinking the Library really should have some sort of response to the media this
week. Services to Schools want to front foot a response this week around the positive work
the National Library is doing to help our growing nation of readers.
Act

Ngā mihi

9(2)(a)

9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
The Department of Internal Affairs Te Tari Taiwhenua
Mobile: 9(2)(a)

Information
45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz

Official

  the
under
Released

Page 40 of 54

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Thursday, 5 December 2019 10:34 AM
To: 'Angela Meyer' <[email address]>
Subject: FW: OPC campaign: Contract with Double Denim and DIA

I’ve made that adjustment – just waiting on procurement. Should be with you later today.

Cheers

From: Angela Meyer <[email address]>
1982
Sent: Thursday, 5 December 2019 9:25 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: [email address]
Act
Subject: Re: OPC campaign: Contract with Double Denim and DIA

Hi 9( ,
  2)
The contract al  looks good but could you change the video amount to $9(2)(b)(ii)  that wil  take the
total of the project to $20,000.

Thanks
A
Information

On Wed, 4 Dec 2019 at 10:50, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Kia ora Anna and Ange,
Official
Attached is the contract for the OPC campaign and Double Denim – checked and approved by
procurement.
the
I have asked for the team involved in sign off to look through the contract and deliver feedback by
COB today, if possible by 1pm so that we can discuss at our 1pm meeting. I will also need Bill to do a
final check and of course the two of you need to take a look, approve or request any adjustments
and sign. I still have a few questions and I’m sure the rest of the team will as well. I’m hoping to get
under
those to you and discuss at our 1pm meeting today.
Here is my list for now:
1.  Note that we have not added any expenses as these wil  need to be included in the costs
outlined. Can you please confirm.
2.  Videos – we understand these need to be simple because of budget constraints but we want
Released
to be clear that these will also need to be “Creatively different… Aim to surprise and delight
audiences and deliver bang for buck.” as outlined in your proposal.
We don’t want this: https://www.youtube.com/watch?v=l-
fbekfNMUg&list=PLetQuR7g9qKdvdotCAj5KdeGy2lso3pnX
But love this because although we only have books to work with (not vampires or Taika Waititi) this
shows bril iance on a budget: https://www.youtube.com/watch?v=YqQLNV6gGLc

Page 41 of 54

3.  We wil  need as much detail as possible as to what is being delivered by Double Denim for
the PR plan and working with DIA to pitch to the key media.
4.  Wil  Double Denim provide a post-campaign report?
Payment cycles wil  happen on the 20th of each month. If you’d like payment on the 20th Jan then
you’l  need to invoice before 20th Dec for services delivered by this date. We will also need to raise a
PO for payment to be made. Outside holiday season as long as we receive invoices by the 1st of the
month you’l  get paid on the 20th of that month.
Thanks so much.

1982
Ngā mihi
Act

9(2)(a)

9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
The Department of Internal Affairs Te Tari Taiwhenua
Mobile: 9(2)(a)

45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz
Information


Official

the

under
Released

Page 42 of 54

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Tuesday, 3 December 2019 3:06 PM
To: 'Angela Meyer' <[email address]>
Subject: RE: Costs and deliverables on small campaign

9(2)
the Library’s Principal Advisor is going to join us.
(a)
From: Angela Meyer <[email address]>
Sent: Tuesday, 3 December 2019 2:29 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Re: Costs and deliverables on small campaign
1982

Will you bring a contract or would you like me to sort one?
A
Act

On Tue, 3 Dec 2019 at 14:23, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Yes – sounds good.

From: Angela Meyer <[email address]>
Sent: Tuesday, 3 December 2019 1:59 PM
Information
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Re: Costs and deliverables on small campaign
No that I can think of at this stage! How does 1pm work for you?
Official

Ange
the

On Tue, 3 Dec 2019 at 13:47, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
I’m about to pul  al  those meeting n
under  otes together for the team that met yesterday – I’l add in our
proposed budget al ocation – is there anything you would like to change?

From: Angela Meyer <[email address]>
Sent: Tuesday, 3 December 2019 1:43 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Released
Cc: [email address]
Subject: Re: Costs and deliverables on small campaign

Great thanks 9( .
2)

Page 43 of 54

Let's catch up tomorrow at 10am. Are you able to come here?

Ange

On Tue, 3 Dec 2019 at 12:14, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Kia ora Ange,
Thanks for the clarification – that helps a lot. At first read this looks good, but wil  need to check in
1982
with the team before getting sign off. I should be able to get this over the line today. In fact we need
to get this over the line today.
Act
There have already been developments from yesterday afternoon so yes, two meetings/cal s a week
is a good idea. It seems we are dealing with a moving feast. I think the one thing we can be sure of is
the PR exercise before Christmas. I thought I would be on my own for this but be good to have your
support.
We have $6,500 - $8,000 for media placement so this will be either a pure social media campaign OR
choosing one media outlet to spend our budget with and relying on media for the rest of the
coverage. There’s also the road of partnering with an organisation or business so that we can tap into
Information
their channels. We have an existing relationship with AirNZ so can tee up a meeting with Kathryn
(sponsorship person) to explore further.
Bill is keen to pursue his contact with Rotary and is trying to set up a meeting with them this week. It
is his hope we can run our campaign with them and they’l  take the lot. Best case scenario Rotary
partner with the National Library and take a large amount of the OPC for their book fairs. We run our
Official
campaign along these lines and use Rotary book fairs as the door where the public can access this
quirky collection. The funds raised from these book fairs would at least in part go to fund literacy
initiatives to help grow our nation of readers.
the
Scope change:
•  We need to be really upfront and clear.
under
•  Any ideas that pop up need a cost alongside – the more detail the better.
•  We need to make sure that if there are requests coming from our end that start to creep
outside the budget we need to know before proceeding.
•  Likewise, if you wish to propose anything that sits outside the budget we need a cost
alongside and time to consider.
The last agency I worked with didn’t do any of these things and there were additional costs that
accrued without us being notified. This being central government every $$ needs to be accounted
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for. To the best of my knowledge $20,000 is the al ocated budget. If you come up with an amazing
concept that costs $25,000 then you’re welcome to put that on the table but there are no guarantees
so there needs to be awareness of a scale up  scale down approach.
We have an amazing procurement person within the team so I’ll check in with him to see if he can
help check any contracts. There wil  be paperwork from our end so I’l  get him to start on that today
or tomorrow at the latest.

Page 44 of 54

Perhaps a meeting tomorrow would be a good idea if you can make room.  I’m free until 10am or
from 12 noon until 3pm.
Hopefully this makes sense.  Let me know if you have any questions.
I’l  send through an update on the identity work in a separate email.
Thanks so much!
9(2)(a)

1982
From: Angela Meyer <[email address]>
Sent: Tuesday, 3 December 2019 11:39 AM
Act
To: 9(2)(a)
9(2)(a)
@dia.govt.nz>
Cc: [email address]
Subject: Re: Costs and deliverables on small campaign

Hi 9( ,
2)
Information
Thanks for this email, I was thinking I needed to check in with you too!
I think there might have been a bit of confusion around the total budget, we thought $20,000 was
for the creative agency to develop and implement a concept not for video production. I included
design in the very high level budget in the pitch - this is for visual design if we need to develop
collateral.
Official
That said, we now have a much clearer understanding of the brief and what is in scope and out of
scope. In our original brief we hadn't scoped in a PR and media plan- it's clear that is necessary, and
the
yesterday Anna and you and the team came up with a good draft.
This is how we are wanting to approach the project and breakdown the 20K budget.
under
9(2)(b)(i)



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Page 45 of 54

Questions: How much do you have for media placement?  As with all projects there is always scope
change, either you've changed or our ideas change as we get more into the project, how would you
like us to handle this?
I'd like to suggest we set up a phone cal  twice a week between now and Xmas to make sure we are
on track. In terms of a contract, I can write one up, or do we need to go through your process?
We wil  have a media plan and concept ideation to you on 12 December.
We will invoice for 9(2)(b)  upfront to get the project started.
1982
(i)

Hope that makes things clearer.
Act

Ange

On Tue, 3 Dec 2019 at 08:09, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Information
Kia ora Anna and Ange,
Thanks so much for coming in yesterday to meet with us. I hope you got what you needed but please
let me know if you have any other questions.
Official
I thought it would be a good idea to pul  together the notes from yesterday’s meeting and confirm
‘next steps’ to make sure we are al  on the same page but first I wanted to check in on the
deliverables for the campaign as I found this part of the meeting a little confusing. I will send through
the
the meeting notes etc. in a separate email.
First of all I felt I was really clear in the original (very brief) RFP that $20,000 was our allocated
budget for the campaign – this does not include media placement but it does include production. I’ve
under
included the two email trails below that reference deliverables and costs from both sides. I think it’s
important to get this clear upfront so that we can move forward without confusion. This process was
pretty rushed which is where the confusion may have arisen.
9(2)(b)(ii)

. I don’t think
we are wedded to video content or any one idea in particular but it would be good to know there
was an alternative that was going to produce good results rather than focussing on what can’t be
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done.
9(2)(g)(i)


.

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Look forward to hearing your thoughts on this and moving forward. Please let me know if your
understanding is different from mine.
I’l  send through those notes shortly.
Cheers

9(2)(a)

1982
Email trail below…
Act
The need:
A public facing positive campaign to help The National Library of New Zealand find new homes for
books from the overseas col ection.
Considerations:
Needs to be ready to go live on 18 Dec 2019
Information
There is an opportunity to think in creative ways about how these books might be rehomed.
Our very high level approach:
We understand the sensitivities around a library rehoming books and the optics of this from a media
Official
perspective. Our aim with this campaign will be to engage the public using both offline and online
activations that celebrates the roles books play in our lives. We will think beyond reading, and
explore alternative uses for books, e.g sculp
the ture, art, building materials, - one idea we have had (at a
very high level) is to build a tiny home made of the books and explore the possibility of using it as a
mobile library.  As with all of our campaigns we aim to surprise and delight the audience and deliver
bang for buck for our clients. We have a large network of professional and artistic collaborates we
will engage on this project.
under
Double Denim can create and implement a campaign that wil  get cut through - we do advise
rethinking the launch date of the 18 December. Given it's proximately to Christmas and the end of
the decade it wil  be difficult to get engagement amongst the wider public and media. We will, as
always, do the very best we can. We'd need to get cracking asap to deliver in time.
Out of scope:
Released
Reactive media

Budget:
Concept Development  $ 9(2)
(b)

Page 47 of 54

1982
Act
Information
Official
the
under
Released

From: Angela Meyer <[email address]>
Sent: Wednesday, 27 November 2019 3:23 PM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Re: Quick turnaround on smal  campaign

Hi 9(2
)(a)
Given the very tight turn around on this brief please find our high level proposal outlined below, I've
1982
also attached our Creds Doc should you require it.
The need:
Act
A public facing positive campaign to help The National Library of New Zealand find new homes for
books from the overseas col ection.
Considerations:
Needs to be ready to go live on 18 Dec 2019
Information
There is an opportunity to think in creative ways about how these books might be rehomed.
Our very high level approach:
We understand the sensitivities around a library rehoming books and the optics of this from a media
perspective. Our aim with this campaign will be to engage the public using both offline and online
Official
activations that celebrates the roles books play in our lives. We will think beyond reading, and
explore alternative uses for books, e.g sculpture, art, building materials, - one idea we have had (at a
very high level) is to build a tiny home made of the books and explore the possibility of using it as a
the
mobile library.  As with all of our campaigns we aim to surprise and delight the audience and deliver
bang for buck for our clients. We have a large network of professional and artistic collaborates we
will engage on this project.
under
Double Denim can create and implement a campaign that wil  get cut through - we do advise
rethinking the launch date of the 18 December. Given it's proximately to Christmas and the end of
the decade it wil  be difficult to get engagement amongst the wider public and media. We will, as
always, do the very best we can. We'd need to get cracking asap to deliver in time.
Out of scope:
Reactive media
Released
Budget:
Concept Development  $ 9(2)
(b)
Design                          $ 9(2)
(b)
Implementation            $9(2)
(b)(ii)

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Total                            $20000 + gst

A word or two from our clients.

“Double Denim understood the kaupapa of A Waka Odyssey from the start. Their Creative
Content Sprint was a clever solution to make the budget go further while ensuring that a wide
range of voices were represented across a multi-channel digital journey. The public were
invited to participate and we were impressed by the results. The digital journey invited New
Zealand and international audiences to come on board. This was matched by international
and national media coverage set up by Double Denim which exceeded expectations. They
1982
are original thinkers who go the extra mile.”

Meg Williams, Executive Director, New Zealand Festival.
Act

"Double Denim got 3 million new visitors to the ground breaking SUPERSUPER website and
brand they created for us. This campaign has won awards in The Hague and Australia for its
creativity and innovation. This agency gets results and thinks outside of the box. Plus, they
are fun to work with."

Greg Everett, Strategic Manager, Guild Trust Super.

Information
Please let me know if you require more information.
Many thanks

Official
Ange

the
On Wed, 27 Nov 2019 at 11:19, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Kia ora Ange,
under
We are looking to launch around 18 Dec – so you’d have just over 3weeks for concept delivery and
production – we’re aware this is a tall order.
I don’t imagine we’d want any print collateral but I’m guessing you’re referring to collateral in a
general sense.
Any detail you give wil  be a bonus but not expected. I imagine that consideration wil  be given to
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those that provide a point of difference but we’re keeping in mind the short turnaround.
Let me know if you have any other questions.

Thanks
9(2)(a)

Page 50 of 54

From: Angela Meyer <[email address]>
Sent: Wednesday, 27 November 2019 10:41 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Cc: [email address]
Subject: Re: Quick turnaround on smal  campaign

Hi 9( ,
2)
Thanks so much for your email and for reaching out to us about this very interesting campaign.  1982
In answer to your questions.
Yes we have capacity and this is a campaign we are interested in despite the budget.  Act
We'd apply our creative thinking to this campaign to ensure it got the cut through and also to
manage any reputational risk that might occur.
Here is a link to  our showreel and website
Would the campaign need to be launched by the 18th Dec or is this the deadline for the creative
concept and production of any collateral (for an activation should that be necessary)?
Information
Do you need to see a detailed budget breakdown as part of the pitch?
Many thanks,

Official
Ange
the

On Wed, 27 Nov 2019 at 07:55, 9(2)(a)
9(2)(a)
@dia.govt.nz> wrote:
under
Kia ora Ange and Anna,
We are seeking an urgent quote for a campaign we’re looking to run close to the 18 December 2019.
The National Library of New Zealand are looking to find new homes for a portion of their overseas
published books – this col ection no-longer meets our Col ections Policy which was updated with
extensive consultation in 2015. We are now focussing on growing our New Zealand and Pacific
collections – collecting our stories and memories because no one else in the world is going to do that
for us.
Released
We would like to make every effort to rehome a portion of this col ection and give these books away
rather than pulped. We’re wanting to reach New Zealander’s who love to read – we know from
research despite the falling literacy rates New Zealanders are still passionate about reading. This
campaign would need to be clever and tap into our kiwi sensibilities and pride. We’re open to the
idea of taking donations to raise money for literacy or simply giving these books away for free.
Some questions below:

Page 51 of 54

Do you have the capacity to run a campaign like this?
•  We have a $20,000 budget – we’re aware this is very tight. This does not include media
placement and we are not looking to provide print collateral. Is a small campaign like this
something you would consider?
If you are interested could you provide a show reel of your work and an answer to the questions
above.
Because of the tight deadline for this we’re not expecting a proper proposal. I’m also aware of the
lack of brief. I’m more than happy to talk over the phone and provide further detail.
1982
We are also seeking quotes from two other agencies.
We are looking for a response by COB tomorrow if possible.
Act
We trust that you wil  be discreet with the information outlined in the email above – if possible we
would like the launch to surprise and delight, which I know is your speciality.
Ngā mihi

Information
9(2)(a)

9(2)(a)
| Senior Communications Advisor | Communications Te Manu Karere
The Department of Internal Affairs Te Tari Taiwhenua
[mobile number](2)(a)

45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz
Official

the

under

Released

Page 52 of 54

From: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Sent: Monday, 11 November 2019 9:19 AM
To: 'Angela Meyer' <[email address]>
Subject: RE: National Library concept

Hi Ange,

I real y hope we get sign off on this campaign I think we could have fun with this.

There might be a bit of paperwork accompanying the invoice. It is government.

1982
9(2)(a)


Act

From: Angela Meyer <[email address]>
Sent: Monday, 11 November 2019 9:12 AM
To: 9(2)(a)
<9(2)(a)
@dia.govt.nz>
Subject: Re: National Library concept
Information

Hi 9( ,
  2)
How are you doing? 9(2)(a)

Official
Out of Scope

the
Anna and I have already started thinking about the books idea, pleased to know that it doesn't have
to be reading related! Fingers crossed it gets signed off.

Ange

under
On Mon, 11 Nov 2019 at 07:07, 9(2)(a)
<9(2)(a)
@dia.govt.nz> wrote:
Hi Ange,
Out of Scope


Released
I’m still waiting on sign off for the book campaign we discussed but I do have a small budget set
aside for this, 20k from concept to delivery. One concept I wanted to get down (that my col eague
and I thought of) before it got lost on a scrap of paper is:
Not exactly in these words “What do NZers do with books?”

Page 53 of 54

Then fol ow up with a montage of people reading in odd places, books holding up cots 9(2)(a)
), bookcases made out of books, weird and wonderful book art etc. – taking
that kiwi passion for books and reading and combining this with that kiwi ingenuity.

1982
Act

This is possibly premature as we still have to get ultimate sign off.
Information
I’l keep in touch.
Hope you had a nice weekend.
Official

9(2)(a)

the

9(2)(a)
Senior Communications Advisor | Communications Te Manu Karere
under
The Department of Internal Affairs Te Tari Taiwhenua
Mobile: 9(2)(a)

45 Pipitea Street | PO Box 805, Wellington 6011, New Zealand | www.dia.govt.nz

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