These content data insights combined with Narrative Muse’s audience insights create
the potential to give publishers and screen producers evidence to support the
commissioning of new work for new diverse audiences. We are not aware of any other
insights provider that combines content and audience insights for this depth of
understanding. Due to Narrative Muse’s local and global understanding of audiences,
this could create an additional avenue for New Zealand content to reach new local and
global markets.
Information being released
The written application made by Narrative Muse consisted of a business case, a lean
canvas, and a slide deck, which are provided to you as documents 1-3. Narrative Muse
also provided detailed budget information, all of which is being withheld under section
9(2)(b)(ii) of the OIA - to protect information where the making available of the
information would be likely unreasonably to prejudice the commercial position of
the person who supplied or who is the subject of the information.
The funding agreement between Narrative Muse and Manatū Taonga will also be
withheld under section 9(2)(b)(ii). The funding agreement template is provided as
document 6, and the bullet points below are a summary of the agreement.
Through the Cultural Sector Innovation funding, Narrative Muse will:
• grow New Zealand audiences, with a focus on Māori, Pacific, Asian and
Rainbow women and gender diverse audiences; and growing global
audiences.
• add more Aotearoa-based content to its platform with a focus on Māori,
Pacific, Asian and Rainbow community content
• direct Aotearoa audiences to local content distributors, sellers and platforms
• strengthen relationships with key New Zealand content producer stakeholders
• help form collaborations between New Zealand publishing and screen sectors
• accelerate the development of the platform for audiences to discover and
consume content
• commercialise combined audience and content insights.
Please find enclosed the following documents:
Item Date
Document Description
Decision
1
May 2021
Application documents:
Some information
Narrative Muse Lean Canvas
withheld
under
9(2)(a), 9(2)(b)(ii).
2
May 2021
Application Documents:
Some information
Narrative Muse Slide deck
withheld
under
9(2)(a), 9(2)(b)(ii).
2
3
7 May 2021
Application Documents:
Some information
Narrative Muse Business Case
withheld
under
9(2)(a), 9(2)(b)(ii).
4
1 July 2021
Papers:
Some information
Sector Support Governance
withheld
under
Committee Paper:
Te Urungi:
9(2)(ba)(i).
Innovating Aotearoa – Te
Whanganui-a-Tara and online project Out
of
scope
funding recommendations for
information
not
approval
provided.
5
14 July 2021
Papers:
Some information
Ministerial Paper:
AM2021/401 Aide
withheld
under
memoire: Cultural Sector
9(2)(a).
Regeneration Fund, Te Urungi:
Innovating Aotearoa – Approved
project funding from Porirua and
online events
6
N/A
Papers:
Released in full.
Template:
Cultural Sector
Regeneration Fund Te Tahua Āki
Auahatanga | Innovation Fund
Funding Agreement
7
Excerpt:
Innovation Porirua and
Some information
Online notifications (excel
withheld
under
spreadsheet)
9(2)(a), 9(2)(b)(ii),
9(2)(g)(i).
Out
of
scope
information
not
provided.
8
Various
Excerpts of other spreadsheets
Some information
mentioning Narrative Muse, Brough
withheld
under
Johnson or Teresa Bass
9(2)(a), 9(2)(b)(ii),
9(2)(g)(i).
Out
of
scope
information
not
provided.
9
Various
Emails in scope
Some information
withheld
under
9(2)(a), 9(2)(b)(ii),
9(2)(g)(i).
Out
of
scope
information
not
provided.
I have decided to release the relevant parts of the documents listed above, subject to
information being withheld under one or more of the following sections of the OIA, as
applicable:
3
• section 9(2)(a) – to protect the privacy of natural persons
• section 9(2)(b)(ii) – to protect information where the making available of the
information would be likely unreasonably to prejudice the commercial position
of the person who supplied the information, or who is the subject of the
information
• section 9(2)(ba)(i) – to protect information which is subject to an obligation of
confidence or which any person has been or could be compelled to provide
under the authority of any enactment, where the making available of the
information would be likely to prejudice the supply of similar information, or
information from the same source, and it is in the public interest that such
information should continue to be supplied
• section 9(2)(g)(i) – to maintain the effective conduct of public affairs through the
free and frank expression of opinions by or between or to Ministers of the
Crown or members of an organisation or officers and employees of any public
service agency or organisation in the course of their duty.
In making this decision, I have considered the public interest considerations in
section 9(1) of the OIA. I do not consider these considerations outweigh the need to
withhold the information.
You have the right to seek an investigation and review by the Ombudsman of this
response to your request under the OIA. Information about how to make a complaint
is available at www.ombudsman.parliament.nz or freephone 0800 802 602.
Nāku noa, nā
Joe Fowler
Deputy Chief Executive Te Aka Tūhono Investment and Outcomes
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