OIA
the 
NZ Superpower campaign
20 June – 31 July 2022
under 
Released 

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Campaign overview
OIA
•
the 
Ran 20 June to 31 July 2022
• 4x 30 sec animated videos created
• 2-week radio promo on Mai FM breakfast show - #1 music 
station breakfast show in NZ.
• 7x interviews conducted with people aged 65 and over and 
under 
written up as case studies. 
• 8 media results generated highlighting NZ Super value.
Released 

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Mai FM Morning Crew
• 149,000 listeners
•
OIA
Details about The Retirement Commission and Mai Local Superheroes 
were housed at the Mai FM WIN section. 
• The Retirement Commission Integration page gained 230 page views 
the 
over the duration of the campaign and 150 of those were unique 
visitors. 100% tenancy of digital display on the page gained 383 
impressions, with a 1.04% click through rate, which is above the 
industry standard!
under 
• 100% tenancy of digital display on the page gained 383 impressions, 
with a 1.04% click through rate, which is above the industry standard!
• Nominations were housed via text and we received 167.
• The Instagram story set gained 8,779 impressions and reached 8,482 
people!
Released 

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Te Ara Ahunga Ora website
OIA
• 5 case studies published
• 407 page views – 323 unique
•
the 
Average time on page 2mins 8 seconds
under 
Released 

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Te Ara Ahunga Ora Social Media –
Facebook (posts)
4x posts with case studies
OIA
• Reached 141, 241
• 846 engagements
the • Impressions 5056
under 
Released 

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Te Ara Ahunga Ora Social Media –
Facebook (video)
OIA
4x Videos – 27 June -31 July
the 
• Impressions 292, 276
• Clicks 1596
• Video plays 277,74
• CTR 0.54%
under 
Released 

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Outdoor media
OIA
the 
under 
Released 

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Media activity – referencing back to importance of
NZ Super
OIA
the 
under 
Released 

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