1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
1982
Contents
Act
Background + Functions
01
Values + Vision
02
Logo
03
Colours
09
Patterns + Photography
11
Information
Typefaces
12
Contact Us
14
Official
the
under
Released
1982
Background + Functions
Act
The National Emergency Management
NEMA’s key functions are steward, operator and
Agency (NEMA) is the Government lead
assurer of
for emergency management.
Aotearoa New Zealand’s emergency
We help build a safe and resilient
management system.
Aotearoa New Zealand by
As steward, we provide strategic leadership for risk
empowering communities before,
reduction, readiness, response and recovery activities, and
during and after emergencies.
build emergency management capability and capacity.
Information
Emergencies can have consequences for people,
As operator, we lead or support the response to and
communities, property, infrastructure,
recovery from emergencies while also supporting the
the economy and the environment. NEMA works
operation of the emergency management system.
with central and local government, communities,
As assurer, we will provide assurance that the emergency
iwi, and business to make sure responses
management system is fit for purpose.
to and recoveries from emergencies are effective
Official
and integrated.
Depending on the emergency, NEMA leads or
the
supports the response and recovery.
under
01
Released
1982
V
Act
alues + Vision
The National Emergency Management Agency’s
Our Values:
(NEMA’s) vision for Aotearoa New Zealand is one
where:
Courageous|Kia māia
• All communities are better prepared to respond to and
We stand up.
recover from emergencies – especially those groups that
belong to disproportionately affected communities.
Connected|Kia honohono
• Māori participation in the emergency management system
Information
is recognised, enabled
We join together.
and valued.
• The impacts of emergencies on people, the economy and
Committed|Kia manawanui
the environment are reduced.
We believe in what we do.
• The emergency management system is
Official
well-coordinated, high-performing and enjoys widespread
Respect|Kia taute
trust and confidence.
We do it with respect. the
under
02
Released
1982
Act
Information
Official
the
under
Released
1982
Logo
Act
Placement
New Zealand Government Logo
The National Emergency Management Agency
All external publications produced by the New Zealand
(NEMA) interim logo should always be placed on
Government must display a New Zealand Government
National Emergency Management Agency
brand signature.
branded communications, collateral and uniforms.
Refer to Government Brand Policy and Guidelines, and the
If the National Emergency Management Agency
Technical Application Style Guide that are available on the
(NEMA) is the lead agency it is preferred that
State Services Commission website.
the logo is displayed in the top left or top right
Information
of communications material. If the National
www.ssc.govt.nz/
Emergency Management Agency (NEMA) is acting
as a supporting agency it is preferred that the
logo is displayed in the bottom left or bottom right
of communications material.
Official
Incorrect Use
Do not:
• Alter the logo in any way.
the
• Compress, skew or expand the logo.
• Rearrange the elements of the logo.
• Change the typeface, font or colours of the logo.
• Position the logo over type.
• Position the logo on an angle.
under
• Position the ‘Full Colour’ or ‘Black-and-White’
logo on a dark background OR position the
‘Reversed’ or ‘Black-and-White Reversed’ logo on
a light background.
04
Released
1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
1982
Typefaces
Act
The National Emergency Management Agency
Open Sans
Arial
(NEMA) has two primary typefaces for use in
internal and external publications and collateral
Condensed Bold
Narrow Bold
made using design software such as the Adobe
Creative Suite.
Aā Eē I ī Oō Uū
Aā Eē I ī Oō Uū
The primary typefaces are:
Open Sans
Arial
• Open Sans Condensed Bold (Headings)
Aā Eē I ī Oō Uū
Aā Eē I ī Oō Uū
Information
• Open Sans (Body)
Open Sans Light
When Open Sans Condensed Bold and
Arial Regular
Open Sans Regular
Open Sans are not available please
Arial Bold
Open Sans Semibold
use the National Emergency Management
Arial Black
Open Sans Bold
Agency (NEMA) secondary typefaces.
Open Sans Extrabold
Official
Open Sans is available for free from
Google Fonts
The secondary typefaces are: the
• Arial Narrow Bold (Headings)
• Arial (Body)
The secondary typefaces may be used for email,
under
Word, Excel and PowerPoint.
12
Released
1982
Typefaces
Act
When using the National Emergency
Open Sans
Arial
Management Agency (NEMA) typefaces:
Title/Heading Title/Heading
• Open Sans Condensed Bold or Arial Narrow
Bold should always be used for titles and
(28pt)
(28pt)
headings where appropriate.
|
• Open Sans or Arial should be used for
Secondary Heading
Formatting
Secondary Heading
secondary headings, body copy and footnotes.
(14pt)
(14pt)
Information
• Body copy should be either 12pt (preferred)
Body Copy (12pt)
Body Copy (12pt)
or 10pt (minimum) to ensure readability and
Aa Bb Cc Dd Ee Ff Gg Hh Ii
Aa Bb Cc Dd Ee Ff Gg Hh Ii
accessibility.
Jj Kk Ll Mm Nn Oo Pp Qq
Jj Kk Ll Mm Nn Oo Pp Qq
• If any type needs to be accentuated or have
Rr Ss Tt Uu Vv Ww Xx Yy Zz
Rr Ss Tt Uu Vv Ww Xx Yy Zz
attention drawn to it
use bold, do not
0 1 2 3 4 5 6 7 8 9
0 1 2 3 4 5 6 7 8 9
underline type unless it is an interactive
Footnotes (8pt)
Footnotes (8pt)
Official
hyperlink.
Waltz, bad nymph, for quick jigs vex.
Waltz, bad nymph, for quick jigs vex.
• Italic type should be used sparingly. This is
because large sections of type in italics
the
can have a negative impact on readability
and accessibility.
• Body copy and most typography should be
left aligned, if using any other alignment ensure
under
readability and accessibility are paramount.
• Do not force justify type.
The featured type acts as a guide for setting type in publications and designed collateral.
It is
not a definitive set of rules, and can and should be adapted based on your needs.
13
Released
1982
Contact Us
Act
These guidelines are to ensure a consistent look
and feel for the National Emergency Management
Agency (NEMA) interim brand, and not to restrict
creativity.
For more help, or if you have any questions
about the correct usage of the National Emergency
Management Agency (NEMA) interim
logo or the National Emergency Management
Information
Agency (NEMA) interim Visual Identity
Guidelines (2021), please contact the National
Emergency Management Agency (NEMA)
Communications Team at:
[email address] Official
the
under
14
Released
1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
1982
Act
Information
Official
the
under
Released
