21 September 2022
Scott D Kennedy
[FYI request #20371 email]
Tēnā koe Scott,
Thank you for your email dated 28 August 2022 requesting information as follows
1. Itemised budgets for developing the Unteach Racism website and modules.
2. Itemised actual expenditure for developing the website and modules.
3. Detail advertising costs and the medium used to promote the app (ie Facebook, website
advertising including which websites.)
We have considered your request under the Official Information Act 1982 (OIA) and can advise as
follows.
1.
Itemised budgets for developing the Unteach Racism website and modules.
The total budget for developing the Unteach Racism website and modules was capped at $300,000. It
was forecast that in the 2018/2019 financial year $194,000 would be required for this project and that
in the 2019/2020 financial year $100,000 would be required.
2.
Itemised actual expenditure for developing the website and modules.
The costs of developing the Unteach Racism websites and modules were as follows:
Concept design, module structure and content including
$278,322.00
research and work with teachers and experts' group
Photos and video content
$5,335.00
Marketing
$6,735.00
Website cost (annually)
$108
Other costs (trademark, licences)
$1,812.5
Total cost
$292,420.15
As an artist Mr Waititi was extremely generous in donating his time and resources for a video that was
included in Unteach Racism. While Mr Waititi did not receive a direct fee, Curious Film (where Mr Waititi
is one of 13 Directors), was paid to cover the production necessities. We are unable to disclose the
amount paid to Curious Films as this information is of a commercially sensitive nature and withheld
under section 9(2)(b)(ii). Mr Waititi’s roll included:
• Co-writing the script and infusing his own experience into the video
• Full day of directing the filming of the video
• Directing the editing of the video
• Creative oversight of post-production of the video
In 2022 the Teaching Council rolled over the advert and other collateral featuring Taika Waititi. Mr
Waititi generously waived his rollover and other professional fees. So for 2022 there was no cost for the
ongoing services of Mr Waititi.
3. Detail advertising costs and the medium used to promote the app (ie Facebook, website
advertising including which websites.)
The platforms used to promote Unteach Racism are:
− Facebook
− Instagram
− LinkedIn
− Twitter
− Teaching Council website
− Unteach Racism website
There are no advertising costs for using the above platforms apart from a $108 annual fee for the
Unteach Racism website. The Teaching Council work closely with partners such as the Human Rights
Commission and the Ministry of Education who will often share our Unteach Racism posts on their
channels.
In 2022 the Teaching Council undertook a marketing and communications plan to promote Unteach
Racism and increase engagement with the programme. The costs of this are as follows:
Publication
Message
Cost
Advert Size
Publication date
Education Gazette 1
$4,245
Full page
23 May
2
$2,590
Half page
4 July
horizontal &
article
Swings &
1
$1,825
Full page
June
Roundabouts
Free
Article
(Winter issue)
The Space
1
$1,300
Full spread +
1 June
Magazine
bleed
NZ Principal
1
$2,320
Full page
June
Magazine
(Term 2 issue)
Article
August
(Term 3 issue)
$12,280
TOTAL CAMPAIGN COSTS
For transparency, we also developed an application for Unteach Racism which had a total capital cost of
$242,000. The application utilised the work developed in the website and modules.
You have the right to seek an investigation and review by the Ombudsman of this response. Information
about how to make a complaint is available at
www.ombudsman.parliament.nz or freephone 0800 802
602.
If you wish to discuss this decision with us, please feel free to contact Jess Ludgate, Information,
Privacy and Government Relations Advisor who may be able to provide further assistance. Her email
address is
[email address] Nāku noa, nā
Pauline Barnes
Tātai Heke Ngaio | Deputy Chief Executive – Professional Services
