This is an HTML version of an attachment to the Official Information request 'Strategy for Countering Digital Extremism and Dangerous Disinformation'.












DIGITAL EXTREMISM 
WHY do we need a strategy
There are indications that the rising tide of extremist, violent 
AND DANGEROUS 
material and ideologies, along with potentially harmful 
National Counter 
Christchurch 
Terrorism Strategy
Call
disinformation is becoming a ‘hard problem’ that is beyond the 
DISINFORMATION 
capabilities of government agencies alone to fix. 
Real progress demands an integrated strategy – so we can co-
STRATEGY
ordinate efforts across not just government agencies, but also 
incorporate the efforts of digital platforms, mainstream media 
organisations and community groups while supporting and 
engaging the public.
COORDINATED 
Answering the call:
RESPONSE
A strategy to disrupt violent 
New Zealand
We have been uniquely impacted by the ‘weaponisation’ of social 
extremist content and dangerous 
media and the viral propagation of extremist and abhorrent 
disinformation
material. The livestream broadcast of the mosque attacker’s acts 
Digital Extremism 
and Dangerous 
Public information 
on March 15 exploded across all major internet platforms and 
Disinformation 
and education 
was viewed by many thousands of New Zealanders – both adults 
interventions
Preventing extremist attacks is traditionally considered 
Strategy
and  children. 
through a law enforcement and prevention lens as well as 
In the COVID-19 environment, the available evidence suggests 
a national security perspective (critical for 
there has been an increase in engagement with extremist 
content and potentially dangerous disinformation. A significant 
countering organised terror groups such 
number of cell towers have been subject to attacks in NZ –that 
as ISIS). Post Christchurch, the need for 
Freedom and democracy first: 
appear to be correlated with a rise in conspiracy theories linking 
greater international collaboration and 
5G with the pandemic.
TRIBUTE
the importance of having governments 
‘Designing in’ Bill of Rights protections to get the 
balance right.
and digital industry working together 
Globally
at a national/industry level to address/
Countering digital content harms is inherently complex and 
challenging, as the cyber environment is vast and ever changing (there 
The ‘livestream video’ and ‘Great Replacement ’ documentation 
prevent distribution of viral, extremist 
are 500 hours of fresh video content put on YouTube per minute). 
from the March 15 attacks have been referenced in at least five 
material resulted in the unprecedented 
Determining what is ‘dangerous disinformation’ as opposed to 
subsequent lethal, racially motivated attacks around the world.* 
Christchurch Call initiative. 
legitimate free expression is challenging. 
Internet analysts worldwide are observing that levels of extremist 
DRAFT
T DIS
Even seriously disturbing footage of a violent death can have important 
content created, exchanged and distributed on the internet are 
A national digital extremism and 
social value or can support just outcomes. It is vitally important that 
climbing since the onset of the pandemic. 
dangerous disinformation strategy is 
citizens can openly engage with and debate ideas and issues of all 
Threats are being identified from new groups, often 
needed to support and reinforce these 
kinds. In order to navigate this complex space, key principles must be 
domestically-based and which do not fit traditional profiles 
pillars, while providing an opportunity for 
‘designed in’ to any policy/major operational change:
and models of operation for terrorist organisations. These new 
challenges demand new ways of thinking, connecting and 
national state, industry and community 
•  Freedom of expression
mobilising government, industry and the community.
groups to work together to address these 
• Privacy
serious and growing threats.
• Transparency
• Evidence-led
•  Harm prevention
DO NO
THE ONLINE HARM PREVENTION GROUP (OHPG)
DIA
NETSAFE
Police
CERT
EDUCATION
INTERNET NZ
PRIVACY 
NETWORK 4 
COMMISSIONER
LEARNING











Strategy – key elements
The Digital ‘Rabbit Hole’
Regulate
Coordinate
Current reviews of hate speech legislation and 
Having an integrated strategy to deal with 
amendment of the FVPCA can be used to help 
complex online issues like digital disinformation 
TRIBUTE reinforce and build awareness of a modern, 
and extremist content is vital. The OHPG represents 
It is increasingly evident that online platforms can play a significant role 
effective strategy. Further regulation 
a unique coalition of departments, agencies 
DRAFT
T DIS
in developing radicalised attitudes and distributing promotional extremist 
can be designed to connect with a 
and NGO’s with insight, responsibility 
videos and literature. 
modern, evidence-led approach 
and relationships to build and drive 
to the digital word.
a truly comprehensive strategy, 
DO NO
Regulate
Coord
While we have seen terror groups such as ISIS previously use digital platforms and social 
in
leveraging relationships with and 
a
media in very sophisticated ways, now new groups including extreme white nationalist 
te
understanding of digital industry 
as well as global partners.
organisations are evolving the same tactics. A feature of the new digital environment is 
Activate
A
the highly decentralised, digital–savvy aspects of these groups, who are highly capable in 
Social media companies and 
ct
adopting/leveraging fears (such as those related to the COVID-19 pandemic) to propagate 
digital platforms are central 
i
Educate
va
Overseas experience 
hate and violent ideology. 
to the success of any moves 
te
in this area – integrating them 
indicates that education can 
Modern ‘digital extremists’ are highly aware of the mechanics of the ‘rabbit hole’ staying just 
into a planned set of staged 
be a key means of building 
Educate
within the terms of use of big platforms such as YouTube and Facebook in order to reach wide 
interventions to help establish a 
resilience to disinformation/
Ev
extremism in young people. And 
audiences, some of whom progress to less moderated and more extreme platforms (like 
more open, safer, transparent and 
aluate
good, trusted information can be 
8chan/kiwi farms) and potentially then to encrypted ‘cells’. 
less hate-filled internet.
the best antidotes for all ages.
A key benefit in understanding the ‘rabbit hole’ means that we can start to see holistically how 
Evaluate
different techniques can disrupt the flow down the hole at different stages; good informative 
Evidence-led policy is essential in this area. The understanding 
and accurate public information can disrupt the uptake of disinformation and how other levers 
of what needs to be researched and evaluated is beginning 
can operate at different stages.
to emerge. We can devise and execute research to properly 
inform solutions tailored for NZ.
INTERVENTIONS
The Rabbit Hole
EXECUTION – FIRST STEPS
There are a range of known interventions that can help 
TRIBUTE
counter misinformation and disrupt the flow towards 
1. COORDINATE 
extremist material.
Twitter
The OHPG is well placed to coordinate and communicate an approach 
Broadcast news
CLEAR PUBIC INFORMATION can help counter 
reflected in the digital strategy. It could work with key stakeholders, 
Initiation
Facebook
disinformation and harmful narratives.
industry and community groups and could align with existing work/ 
Mainstream and 
strategies.
social media
YouTube
COMMUNITIES can rally online groups and narratives.
Reddit
Inquiry
EDUCATORS can help build digital literacy and critical skills to 
DRAFT
Subreddits
2. EDUCATE 
T DIS
Chans and 
inoculate against propaganda and manipulation.
closed groups
4chan
Research is being gathered on current concerns in the education sector 
Advocacy
Private groups
DIGITAL PLATFORMS can effectively police themselves to 
around disinformation – this can in turn help inform support/modules
limit the propagation of hate and deplatform violent extremists.
8kun Pol
Hate sites
Kiwi Farms
NGO’S AND COUNTER HATE GROUPS can identify 
Mobilisation
3. EVALUATE 
The Daily Stormer
extremists ‘lurking in plain sight’ and call out emerging 
DIA is undertaking NZ Research (ISD) and the Classification Office is 
dangerous and violent ideologies.
scoping a National Survey. Work with industry research and academics 
Action
Terror 
Encrypted services
CROWN ENTITIES can monitor, research, report and in some 
could be coordinated to develop a coherent evidence base.
cells
Dark Net
cases classify material as restricted or unlawful.
ENFORCEMENT AGENCIES such as Police, DIA can help 
4. ACTIVATE 
develop more sophisticated tools such as take-down notices, 
Radicalised Extremist
Set up an inter-agency group with responsibility for developing strategy 
digital filters, nudge notifications and contact research. 
further and building networks.
DO NOLAW ENFORCEMENT/STATE SECURITY can play their 
traditional prevention and security roles, while being informed 
5. REGULATE 
by and in turn informing the broader collaborative effort.
One opportunity is progressing the CVE Bill. Hate speech law reforms 
could also be coordinated through an integrated approach. Further 
relevant work can be coordinated under a general media review.