1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
ARA BRAND SPECIFICATIONS MANUAL
0.0
Contents
1982
1.0 LOGO
3.0 TYPOGRAPHY
THE
1.0 Preferred use
03
3.0 Primary typefaces
12
1.1
Limited use
04
3.1 Word processing typefaces
14
ACT
1.2 Restricted use
05
3.2 Electronic communication typefaces
15
1.3 Minimum size
06
3.3 Common usage
16
1.4 Clear space
07
1.5 Misuse
08
4.0 NATIONAL SCHOOLS
1.6 Triangle placement
09
4.0 NASDA
17
UNDER
4.1 NZBS
18
2.0 COLOUR
2.0 Primary colour pallette
10
2.1 Logo colour formats
11
INFORMATION
RELEASED
OFFICIAL
02
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1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
ARA BRAND SPECIFICATIONS MANUAL
2.0
Colour
Deep Spring
Blue
Pallette
1982
PMS 7699
PMS 2389
C60 M0 Y0 K70
C65 M15 Y15 K0
THE
R12 G88 B110
R80 G172 B200
ACT
The Ara colour palette is made up
of various hues of blue and green.
Deep Green - Brand
Mid Green
Seven colours (with black and
white) have been assigned for the
PMS 2223
PMS 319
basis of all marketing material.
C100 M20 Y30 K35
C55 M0 Y30 K0
UNDER
R0 G106 B124
R109 G200 B191
Deep green is the brand colour
and aqua is the colour used for
recruitment.
Dark Green
Light Green
PMS 2220
PMS 2254
C80 M20 Y30 K0
C25 M0 Y30 K0
R0 G156 B173
R193 G225 B193
INFORMATION
RELEASED
Aqua - Recruitment
PMS 2218
C70 M0 Y30 K0
R39 G189 B190
OFFICIAL
10
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1982
THE
ACT
UNDER
INFORMATION
RELEASED
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ARA BRAND SPECIFICATIONS MANUAL
3.0
Typography
Stag is the Ara primary typeface and should be used on all external printed material. It is available in a range of
Primary typefaces
weights with Māori characters allowing for effective contrast and flexibility across a range of design applications.
1982
This unique typeface adds a sense of freshness and recognisability to the Ara brand.
THE
ACT
The typeface family ‘Stag’ has
Stag Sans Light
abcdefghijklmnopqrstuvwxyz
been assigned to the Ara brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ
with both serif and sans serif
options available. These are
detailed below with each weight
Stag Sans Book
abcdefghijklmnopqrstuvwxyz
UNDER
having an italic option.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Stag Sans:
Stag Sans Light
Stag Sans Medium
abcdefghijklmnopqrstuvwxyz
Stag Sans Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Stag Sans Medium
Stag Sans Semibold
Stag San Semibold
abcdefghijklmnopqrstuvwxyz
Stag Sans Bold
Stag Sans Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Stag Sans Bold
INFORMATION
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
RELEASED
Stag Sans Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
OFFICIAL
12
CONTROLLED DOCUMENT: SECTION CREATED, APRIL 2017.
For any questions regarding the Ara Brand Specifications Manual, please contact the Ara Creative Studio Manager.
ARA BRAND SPECIFICATIONS MANUAL
3.0
Typography
Stag is the Ara primary typeface and should be used on all external printed material. It is available in a range of
Primary typefaces
weights with Māori characters allowing for effective contrast and flexibility across a range of design applications.
1982
This unique typeface adds a sense of freshness and recognisability to the Ara brand.
THE
ACT
The typeface family ‘Stag’ has
Stag Light
abcdefghijklmnopqrstuvwxyz
been assigned to the Ara brand
ABCDEFGHIJKLMNOPQRSTUVWXYZ
with both serif and sans serif
options available. These are
detailed below with each weight
Stag Book
abcdefghijklmnopqrstuvwxyz
UNDER
having an italic option.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Stag:
Stag Light
Stag Medium
abcdefghijklmnopqrstuvwxyz
Stag Book
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Stag Medium
Stag Semibold
Stag Semibold
abcdefghijklmnopqrstuvwxyz
Stag Bold
Stag Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Stag Bold INFORMATION
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
RELEASED
Stag Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
OFFICIAL
13
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ARA BRAND SPECIFICATIONS MANUAL
3.1
Typography
Stag is the Ara primary typeface and should be used on all external printed material. Due to licensing restrictions, we are
Word processing
unable to use Ara for our word processing requirements. We have selected these readily available cross platform typefaces.
1982
Arial (san serif) to be used for all word processing requirements and Calibri (san serif) for all typed correspondence and
typefaces
electronic communication. To retain consistency across our publications and correspondence, only use these typefaces.
THE
ACT
Due to licensing restrictions,
Arial Regular
abcdefghijklmnopqrstuvwxyz
the use of the ‘Stag’ family of
ABCDEFGHIJKLMNOPQRSTUVWXYZ
typefaces is limited to marketing
and corporate applications.
Arial Regular Italic
abcdefghijklmnopqrstuvwxyz
The Arial family of typefaces is
ABCDEFGHIJKLMNOPQRSTUVWXYZ
UNDER
available for all word processing
requirements.
Arial Bold
abcdefghijklmnopqrstuvwxyz
Body copy:
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Regular
Arial Regular Italic
Arial Bold Italic
abcdefghijklmnopqrstuvwxyz
Headings and highlight text:
Arial Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Bold Italic
INFORMATION
Arial Black
Arial Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
RELEASED
OFFICIAL
14
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ARA BRAND SPECIFICATIONS MANUAL
3.2
Typography
Stag is the Ara primary typeface and should be used on all external printed material. Due to licensing restrictions, we are
unable to use Ara for our word processing requirements. We have selected these readily available cross platform typefaces.
Electronic
1982
Arial (san serif) to be used for all word processing requirements and Calibri (san serif) for all typed correspondence and
communication
electronic communication. To retain consistency across our publications and correspondence, only use these typefaces.
typefaces
THE
ACT
Calibri Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Due to licensing restrictions,
the use of the ‘Stag’ family of
typefaces is limited to marketing
Calibri Regular Italic
abcdefghijklmnopqrstuvwxyz
UNDER
and corporate applications.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The Calibri family of typefaces
is available for all electronic
Calibri Bold
abcdefghijklmnopqrstuvwxyz
communication requirements.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Body copy:
Calibri Bold Italic
abcdefghijklmnopqrstuvwxyz
Calibri Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Calibri Regular Italic
Headings and highlight text:
INFORMATION
Calibri Bold
Calibri Bold Italic
RELEASED
OFFICIAL
15
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ARA BRAND SPECIFICATIONS MANUAL
3.3
Typography
Date format:
Common usage
Day, date month year
Tuesday, 21 August 2012
1982
Time format:
Single number only, no gaps between number and time of day.
9am-4pm, 10am, 12pm
THE
Use a full stop (not a colon) for ‘past the hour’ times.
10.30am
ACT
Number format:
The correct use of formats and
Numbers under 10 are written as words.
one, two, three
typographical layout will help to
Numbers 10 and above are written as numbers.
11, 20, 50, 100
maintain consistency throughout
Try to keep a number with its meaning if it falls at the end of a line, Use a non breaking space.
25 years, 100 people.
the broad range of Ara collateral.
Name format:
Try not split a person’s name if it falls at the end of a line in a paragraph; use a soft return or
Mrs Jane Brown
UNDER
non breaking space to keep the whole name together.
This also applies to ‘New Zealand’.
New Zealand
Programme names
:
Refer to qualifications using their full name, or describe them as a ‘programme’.
Do not refer to a qualification as a ‘course’.
Level must be spelt in full with a capital L, and not be placed in brackets when used in
Certificate in Carpentry Level 3
conjunction with a qualification.
Study area names:
When used in general copy, study areas should not have a capital letter
engineering, cookery, agribusiness
INFORMATION
Avoid commas before a conjunction like but or and.
RELEASED
Only one space is required after a full stop.
Avoid widows and orphans.
Single lines of a paragraph at the bottom or top of a page aim for two lines together.
Also single words on a line at the end of a paragraph; aim for two words together.
We do not use the Oxford comma.
OFFICIAL
16
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1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
1982
THE
ACT
UNDER
INFORMATION
RELEASED
OFFICIAL
