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Te Tāhuhu o te Mātauranga
Visual Identity Guidelines
Interim mini-guide for Te Tāhuhu o te Mātauranga.
V1 Issued: November 2022
These Visual Identity Guidelines can be updated at any time.
Please check on UView or Te Tāhuhu to make sure you are  
using the most up to date version of these guidelines.
1

Our visual communications
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Our visual communications play an 
Te Poutāhū  – Gr
important role in how we are perceived. 
As an organisation we need to communicate 
with many different audiences – Government 
Ministers and Parliament, other Ministries or 
public agencies, principals/tumuaki, school 
boards, teachers/kaiako, iwi, parents and 
whānau, students/ākonga, and our own 
Ministry staff.
This document has been produced by 
Te Tāhuhu o te Mātauranga’s Corporate 
Haere mai,  ō 
Communications Design Team for both 
nau mai ki t e
external design agencies engaged to do 
mātou whar
work, and also for Ministry staff.
It is critical that our visual communications 
are consistent, credible and immediately 
identifiable. When our visual identity is used 
correctly, it positively shapes the perception 
of Te Tāhuhu o te Mātauranga. 
ira.nz
These guidelines set out a framework of 
mandatory identity elements, typography 
and colours that must be adhered to,  
while also providing room for flexibility  
VELOPMENT
BRAND DE
A 
to communicate to our varied audiences.
TE MĀTAURANG
TE TĀHUHU O 
ATION
MINISTRY OF EDUC
12
1
Sourcing design providers
Ministry Design Team
External design agencies
Any staff wanting to 
Te Tāhuhu o te Mātauranga has its own internal 
Te Tāhuhu o te Mātauranga is signed up to 
commission design work 
Design Team in Corporate Communications, 
the MBIE Design Services All-of-Government 
externally should contact 
comprising three Graphic Designers and also 
Contract, the MBIE Advertising Services 
the Corporate Design Team 
has a dedicated Print Production Manager.
All-of-Government Contract, and the MBIE 
before engaging an external 
The team provides free art direction and 
Advertising Services All-of-Media Contract.
agency.
graphic design services to our staff, handling 
If you are engaging an external design or 
projects from concept, to design, production, 
advertising agency you can only use the 
All work must be approved 
finished art, print and distribution. 
agencies on these panels. 
by the Design Team at 
The team can design and lay out flyers, 
For all pre-press, print services and  
concept/visual stage.
posters, ads or reports and templates,  
storage and distribution of print materials  
as well as create videos and animations. 
the Ministry is signed up to the MSD  
They can also advise when it is more 
External Print and Associated Services 
appropriate to use a member of the design 
Syndicated Contract.
panel and will liaise with external design 
Details of the above All-of-Government 
agencies and printers that have been 
contracts can be found on the MBIE website.
contracted to ensure consistency with our 
visual identities - whether Te Tāhuhu, Te Mahau 
Organising Print
or Te Poutāhū.
All print should be managed by our 
For more information, please contact  
Production Manager. 
[email address]
Upon completion of any project, the finished 
art files must be archived on UView. This can 
be confirmed by the printer or supplied to the 
Design Team complete.
2
Our logos
Te Tāhuhu o te Mātauranga sets the theme  
Te Mahau  is the front porch and entryway 
Te Poutāhū | Curriculum Centre is a pou that 
for our organisation and represents our 
of Te Whare o te Mātauranga. This is a place 
stands in the whare and can be visible from 
kāwanatanga role in providing a national 
of  humility of presence and manaaki. It is a 
both Te Mahau and the inside. Te Poutāhū 
education system that meets the needs 
place that is front facing, accessible, visible 
supports Te Tāhuhu and is therefore one 
of ākonga in Aotearoa. This includes our 
and transparent. It is a place of conversation, 
of the main supports for education in its 
commitments and responsibilities to protect 
where wahine and tane can stand to speak.
entirety. Curriculum is part of our shaping 
and promote te reo Māori. The Tāhuhu is  
It can be a wahi tapu/place of formality if 
and operational roles and is an enduring 
the central ridge-pole that runs the length  
required but it is usually an informal space 
aspect of our education system as it sets 
of te whare. Te Tāhuhu speaks to our role  
where people come together. Māori, English 
the direction for what and how ākonga are 
to hold together Te Whare o te Mātauranga.  
and other languages can be spoken in
taught. Therefore, this name is tied directly
It connects the front and back of te  
this space.
to the structure of the whare.
whare and is strengthened by our  
enabling functions.
3
Te Tāhuhu logos and colours
Full colour version 
Black version 
Reversed version (white)
Primary logo for use on solid  
Secondary logo for use on solid  
Secondary logo for use on solid  
light or contrasting colours.
light colours or on light images.
dark colours or on dark images.
Primary (logo) colour 
CMYK: C58 M96 Y6 K49 
RGB: R82 G41 B83 
HEX: #522953
Secondary colours 
CMYK: C0 M100 Y47 K28 
CMYK: C0 M74 Y100 K0 
CMYK: C28 M100 Y0 K0 
RGB: R179 G5 B65 
RGB: R0 G158 B138 
RGB: R176 G19 B142 
HEX: #B30541
HEX: #009E8A
HEX: #B0138E
CMYK: C90 M47 Y0 K0 
CMYK: C10 M10 Y15 K0 
RGB: R0 G114 B218 
RGB: R241 G234 B219 
HEX: #0072DA
HEX: #F1EADB
4
Te Mahau logos and colours
Full colour version 
Black version 
Reversed version (white)
Primary logo for use on solid  
Secondary logo for use on solid  
Secondary logo for use on solid  
light or contrasting colours.
light colours or on light images.
dark colours or on dark images.
Primary (logo) colours 
CMYK: C0 M62 Y100 K0 
CMYK: C0 M80 Y98 K0 
CMYK: C0 M84 Y95 K37 
RGB: R255 G109 B30 
RGB: R255 G74 B14  
RGB: R189 G56 B4 
HEX: #FF6D1E
HEX: #FF4A0E
HEX: #BD3804
Secondary colours 
CMYK: C40 M30 Y30 K100 
CMYK: C58 M96 Y6 K49 
CMYK: C29 M92 Y41 K70 
CMYK: C0 M98 Y77 K37 
RGB: R0 G0 B0 
RGB: R82 G41 B83 
RGB: R100 G29 B46 
RGB: R166 G47 B66 
HEX: #000000
HEX: #522953
HEX: #641D2E
HEX: #A62F42
CMYK: C0 M27 Y85 K0 
CMYK: C0 M7 Y26 K0 
CMYK: C5 M6 Y0 K0 
RGB: R255 G189 B81 
RGB: R255 G239 B213 
RGB: R245 G245 B245 
HEX: #FFBD51
HEX: #FFEFD5
HEX: #F5F5F5
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Te Poutāhū
Full colour version 
Black version 
Reversed version (white)
Primary logo for use on solid  
Secondary logo for use on solid  
Secondary logo for use on solid  
light or contrasting colours.
light colours or on light images.
dark colours or on dark images.
Primary (logo) colours 
CMYK: C0 M62 Y100 K0 
CMYK: C0 M80 Y98 K0 
CMYK: C0 M84 Y95 K37 
RGB: R255 G109 B30 
RGB: R255 G74 B14  
RGB: R189 G56 B4 
HEX: #FF6D1E
HEX: #FF4A0E
HEX: #BD3804
Secondary colours 
CMYK: C40 M30 Y30 K100 
CMYK: C58 M96 Y6 K49 
CMYK: C29 M92 Y41 K70 
CMYK: C0 M98 Y77 K37 
RGB: R0 G0 B0 
RGB: R82 G41 B83 
RGB: R100 G29 B46 
RGB: R166 G47 B66 
HEX: #000000
HEX: #522953
HEX: #641D2E
HEX: #A62F42
CMYK: C0 M27 Y85 K0 
CMYK: C0 M7 Y26 K0 
CMYK: C5 M6 Y0 K0 
RGB: R255 G189 B81 
RGB: R255 G239 B213 
RGB: R245 G245 B245 
HEX: #FFBD51
HEX: #FFEFD5
HEX: #F5F5F5
6
Typography
Gotham abcefghijklm
Gotham is a licensed family of fonts used as  
our corporate typeface. 
It must be used in all designed and printed 
materials by any external graphic design 
agencies.
Do not use any other typefaces without  
first contacting the Corporate Design Team 
at [email address]
It is a friendly and modern typeface, easy to 
read, with a range of different weights you can 
use (see right).
For consistent visual identity 
Gotham should also be used in 
digital projects like website or 
app design. 
In limited situations, and only with 
approval, can the free Google font 
Monserrat be used as a facsimile for 
Gotham. This requires approval from 
the Design Team.
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Typography
Gotham Narrow abcefg
Gotham Narrow is a licensed set of fonts  
Light  
Light italic  
used to complement our main corporate 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
typeface Gotham. 
abcdefghijklmn opqrstuvwxyz 
abcdefghijklmn opqrstuvwxyz 
0123456789$%@#?!
0123456789$%@#?!
It can be used where space is a premium  
Book  
Book italic  
and the slightly condensed width fits  
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
better e.g. charts, tables, infographics or 
abcdefghijklmn opqrstuvwxyz 
abcdefghijklmn opqrstuvwxyz 
financial accounts.
0123456789$%@#?!
0123456789$%@#?!
Medium  
Medium italic  
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
abcdefghijklmn opqrstuvwxyz 
abcdefghijklmn opqrstuvwxyz 
0123456789$%@#?!
0123456789$%@#?!
Bold 
Bold italic  
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
abcdefghijklmn opqrstuvwxyz 
abcdefghijklmn opqrstuvwxyz 
Do not use any other 
0123456789$%@#?!
0123456789$%@#?!
typefaces without 
Black 
Black italic  
first contacting the 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
Corporate Design Team at 
abcdefghijklmn opqrstuvwxyz 
abcdefghijklmn opqrstuvwxyz 
[email address]
0123456789$%@#?!
0123456789$%@#?!
Ultra  
Ultra italic  
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
abcdefghijklmn opqrstuvwxyz 
abcdefghijklmn opqrstuvwxyz 
0123456789$%@#?!
0123456789$%@#?!
8
Typography
Arial abcefghijklmnop
Arial should be used when only computer 
Regular  
Italic  
operating system fonts are available to a user 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
i.e. internal documents produced in Microsoft 
abcdefghijklmn opqrstuvwxyz 
abcdefghijklmn opqrstuvwxyz 
applications like Word or Powerpoint.
0123456789$%@#?!
0123456789$%@#?!
Bold 
When sending electronically communicated 
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
materials sent to any other person or device 
abcdefghijklmn opqrstuvwxyz 
Bold italic  
that do not have access to Gotham,  
123456789$%@#?!
ABCDEFGHIJKLMN OPQRSTUVWXYZ 
Arial should be used.
abcdefghijklmn opqrstuvwxyz 
0123456789$%@#?!
This will prevent the document changing 
appearance upon receipt, thus maintaining  
the integrity of the design and layout.
Do not use any other 
typefaces without 
first contacting the 
Corporate Design Team at 
[email address]
9











MS Office templates
Microsoft Word templates are available to 
ensure all Ministry documents are consistent 
with our visual identity. 
They can be accessed the same way as our 
previous templates via the 'New' menu in 
Word, in the Shared folder MoE - Corporate 
They include the correct logo, font and colours 
for Te Tāhuhu, Te Mahau or Te Poutāhū.
The font used in these templates should 
always remain Arial.
Instructions on how to access and use the 
templates can be found on https://intranet.
Wellington, National office,  Mātauranga House, 33 Bowen Street, Wellington 6011
Wellington, National office,  Mātauranga House, 33 Bowen Street, Wellington 6011
Wellington, National office,  Mātauranga House, 33 Bowen Street, Wellington 6011
PO Box 1666, Wellington 6140 Phone: +64 4 463 8000  Fax: +64 4 463 8001
moe.govt.nz/communication/communication-
PO Box 1666, Wellington 6140 Phone: +64 4 463 8000  Fax: +64 4 463 8001
PO Box 1666, Wellington 6140 Phone: +64 4 463 8000  Fax: +64 4 463 8001
essentials/templates/
Te Reo Māori versions of the Memo 
 
 
 
(Tuhinga Poto), Aide-Memoire (Tuhinga 
Whakamahara), Minutes (Meneti), and 
 
 
 
 
<Type the Meeting title/subject here> 
<Type the Meeting title/subject here> 
 
Agenda (Rārangi Kōrero) templates are 
To: 
<Enter recipient’s name here> 
 
 
From: 
<Click here to enter text> 
Date: 
<Type the meeting date here> 
Date: 
<Type the meeting date here> 
Cc: 
<Enter CC names here> 
Time: 
Time: 
<Type the meeting time here> 
<Type the meeting time here> 
also available.
Date: 
<Enter a date here> 
Venue: 
<Type the meeting venue here> 
Venue: 
<Type the meeting venue here> 
Subject: 
<Enter Subject here> 
Attendees:  Name  
Attendees:  Name  
 
 
 
 
Heading 1 H1 
Topic 
Actions/Discussion 
Due 
Responsible 
Topic 
Owner 
Allocated Time 
Heading 2 H2 
1.  Topic 
 
 
 
1.  Topic 
 
 
Body Text 
For questions about using 
•  Bullet point 
Heading 3 H3 
•  Bullet point 
2.  Topic 
 
 
Heading 4 H4 
2.  Topic 
 
 
 
•  Bullet point 
Body Text 
•  Bullet point 
3.  Topic 
 
 
Body Text – Arial 10pt 
the templates, please contact 
•  Bullet point 
•  Bulleted List 
3.  Topic 
 
 
 
Body Text 
4.  Topic 
 
 
 
•  Bullet point 
•  Bullet point 
4.  Topic 
 
 
 
5.  Topic 
 
 
Body Text 
the Corporate Design Team at 
•  Bullet point 
•  Bullet point 
6.  Topic 
 
 
5.  Topic 
 
 
 
•  Bullet point 
Body Text 
 
•  Bullet point 
[email address]
 
6.  Topic 
 
 
 
Body Text 
•  Bullet point 
 
 
Minutes 
Agenda 
<Type the meeting title/subject here> 
<Type the meeting title/subject here> 
Memo 
<Type the meeting date here>  <Type the meeting time here> 
<Type the meeting date here>  <Type the meeting time here> 
10


MS Powerpoint templates
Microsoft PowerPoint templates are available 
to ensure all Ministry documents are consistent 
with our visual identity. 
They can be accessed the same way as 
Title Arial bold 40pts
our previous templates via the 'New' menu 
Subheading Arial 32pts
in PowerPoint, in the Shared folder MoE - 
Corporate They include the correct logo, font 
Author:
and colours for Te Tāhuhu, Te Mahau or Te 
Poutāhū.
The font used in these templates should 
always remain Arial.
Instructions on how to access and use the 
templates can be found on https://intranet.
moe.govt.nz/communication/communication-
temahau.govt.nz
education.govt.nz
essentials/templates/
We shape an education system that delivers
equitable and excellent outcomes
He mea tārai e mātou te mātauranga
kia rangatira ai, kia mana taurite ai ōna huanga
For Excel documents, MS Office colour 
themes can also be downloaded from the 
above intranet link - there is one for Te 
Tāhuhu, and another jointly for Te Mahau 
7
education.govt.nz
and Te Poutāhū.
For questions about using 
the templates, please contact 
the Corporate Design Team at 
[email address]
11
Contact us
This guidelines document will iterate 
as we add more assets and guidance 
for external use of our visual identities.
Collaboration between staff, creatives 
and the Design Team is key to achieve a 
cohesive and sustainable visual identity.
Talk to us before you commence any 
design project utilising any of our 
three identities.
Do not hesitate to ask questions, our 
Design Team will be happy to assist.
Te Tāhuhu o te Mātauranga 
Ministry of Education 
Communications & Stakeholder 
Engagement 
Corporate Communications 
Design Team
T:  04 463 8000
E:  [email address]
W:  www.education.govt.nz
 www.facebook.com/EducationGovtNZ
 @EducationGovtNZ
 educationgovtnz
12