26 May 2023
James
[FYI request #22620 email]
Tēnā koe James
Official Information Act (OIA) request: One NZ Warriors promotion
On 29 April 2023
, you contacted Stats NZ requesting, under the Official Information Act
1982 (the Act), the following information:
Stats NZ is involved in the following promotion:
One NZ Warriors promotion;
Come to an event in the lead up to this Sunday’s Warriors game at Mt Smart
Stadium, fill in your census and get a ticket to the match and $25 food and
beverage voucher to spend at the game.
Do your census at the match and get a $25 food and beverage voucher, plus go in
the draw to win a trip for 4 people to Australia!
Under the OIA please provide the following:
Total cost of the promotion.
Agency or department responsible for the creation/ concept and execution of the
promotion.
Any declared conflicts of interests involved in the creation or execution of the
promotion.
All correspondence including but not limited to texts and emails concerning the
request/brief for a/the promotion.
Total budget for all promotional and incentive activity to drive census returns and
completion.
Allocation of the promotional and incentive budget - list of agencies and money
allocated to them for promotional activity.
Answers to each of your questions are addressed below.
[email address]
toll-free 0508 525 525
stats.govt.nz
8 Willis Street, Wellington
PO Box 2922, Wellington 6140
Total cost of the promotion
To date, the approximate cost of the One New Zealand Warriors partnership is $126,694.
Agency or department responsible for the creation/concept and execution of the
promotion
Stats NZ.
Any declared conflicts of interests involved in the creation or execution of the
promotion
No conflicts of interest were declared in the creation or execution of the partnership.
All correspondence including but not limited to texts and emails concerning the
request/brief for a/the promotion Please see attached the correspondence determined to be in scope of the request. In
terms of the correspondence, please note:
• the contact details of some individuals are withheld under section 9(2)(a) of the
Act in order to protect the privacy of natural persons. The need to pro tect the
privacy of these individuals outweighs the public interest in this information
• some information is withheld under section 9(2)(h) of the Act in order to maintain
legal professional privilege. The greater public interest is in ensuring that
government agencies can continue to obtain confidential legal advice.
Total budget for all promotional and incentive activity to drive census returns and
completion.
For the 2023 Census, the communications and marketing budget (i.e., the publicity
budget) was initially $10.5 million, with an additional $3.3 million approved to help
respond to the impact of Cyclone Gabrielle – bringing the total budget to $13.8 million.
The One New Zealand Warriors partnership was funded from this budget.
When Cabinet approved additional funding to help respond to the impact of Cyclone
Gabrielle on the 2023 Census, a further $1 million was approved to support the
participation of households and communities. Stats NZ has utilised this funding to aid
collection efforts through the use of incentives, such as supermarket vouchers and food
and beverage vouchers. These incentives are a form of manaakitanga, to reflect
reciprocity to respondents.
[email address]
toll-free 0508 525 525
stats.govt.nz
8 Willis Street, Wellington
PO Box 2922, Wellington 6140
Additionally, Stats NZ has partnered with the Whānau Ora Commissioning Agency to
further support the completion of census forms from households in Auckland. The
partnership includes funding for supermarket vouchers to the value of $1 million.
Allocation of the promotional and incentive budget - list of agencies and money
allocated to them for promotional activity.
To date, the communications and marketing budget of $13.8 million has been allocated
as follows:
Agency/organisation
$ Amount (excluding GST)
Te Takare
9,943,996
Silverstripe
334,129
Dioscuri
470,000
Vain
200,850
Coconut TV/Fresh
8,500
Morning Shift
12,500
The Sports Club
36,000
Moana Pasifika
20,000
Bluestar
486,061
Boost merchandise
25,340
One NZ Warriors partnership (inclusive of
126,694
tickets and food and beverage vouchers)
Total
11,664,070
In terms of incentive activity, the current spend on vouchers is listed below:
Date of Event
Event name/location
Value of
vouchers
issued at
event ($)
5/04/2023
Tūrangi Ngawaka Place
320.00
16/04/2023
MSD offices Mt Albert and Mt Eden
70.00
16/4/2023
Albany Night Market
50.00
23/04/2023
Marfell community house
1,640.00
24/04/2023
Gore Aquatic Centre
360.00
26/04/2023
Gore Aquatic Centre
140.00
26/4/2023
Castlecliff day
2,560.00
27/04/2023
Mataura Senior Citizens
290.00
27/04/2023
Mangere East Hawk
2,000.00
27/04/2023 - 28/04/2023
WINZ event
1,080.00
[email address]
toll-free 0508 525 525
stats.govt.nz
8 Willis Street, Wellington
PO Box 2922, Wellington 6140
29/04/2023
Tūrangi Market
800.00
29/4/2023
Gonville/Castlecliff
1,880.00
29/04/2023
Gore Multisport Complex
30.00
29/04/2023
A&P Showground Gore
190.00
29/04/2023
PIACT Market Day
270.00
30/04/2023
Gore Aquatic Centre
390.00
30/04/2023
Waitara East and West
4,240.00
30/04/2023
Taupō East/West-Paetiki Community House
600.00
1/05/2023
MSD Glenfield
120.00
1/05/2023
MSD Albany
80.00
1/5/2023 - 2/05/2023
Taumarunui,MSD Office
640.00
1/5/2023 - 2/05/2023
Taumarunui Central
360.00
2/05/2023
Raetihi/Ohakune
240.00
2/05/2023
Koha Shed Pop Up
1,000.00
2/05/2023
Fulton Hogan
400.00
2/05/2023
MSD Glenfield
120.00
2/05/2023
MSD Albany
80.00
3/05/2023
MSD Glenfield
120.00
3/05/2023
MSD Albany
80.00
3/05/2023 - 13/05/2023
Auckland Night Markets - 7 ACEs
20,000.00
3/05/2023 - 5/05/2023
Eastside ECE (44 Early Childhood Centres)
15,840.00
5/05/2023
Elei Community
12,000.00
12/05/2023
North Drill
1,600.00
As at 14/05/2023 (ongoing) Whānau Ora Commissioning Agency
90,500.00*
15/05/2023 - 16/05/2023
NBA 2K23 Tournament
4,000.00
17/05/2023
Hatea Loop
4,000.00
19/05/2023
Moana Pasefika Rugby Game
8,000.00
Total
176,090.00
* As noted above, Stats NZ’s partnership with the Whānau Ora Commissioning Agency
includes funding for supermarket vouchers to the value of $1 million. As at 14 May, $90,500
worth of vouchers have been given to responding households.
Should you wish to discuss this response with us, please feel free to contact Stats NZ at:
[email address]. If you are not satisfied with this response, you can contact us at the email above and/or
you have the right to seek an investigation and review by the Ombudsman. Information
about how to make a complaint is available at
www.ombudsman.parliament.nz or 0800
802 602.
[email address]
toll-free 0508 525 525
stats.govt.nz
8 Willis Street, Wellington
PO Box 2922, Wellington 6140
It is Stats NZ’s policy to proactively release its responses to official information requests
where possible. This letter, with your personal details removed, will be published on the
Stats NZ website. Publishing responses creates greater openness and transparency of
government decision-making and helps better inform public understanding of the reasons
for decisions.
Ngā mihi nui, nā
Kate Satterthwaite
General Manager, External and Government Relations
Office of the Chief Executive, Stats NZ
[email address]
toll-free 0508 525 525
stats.govt.nz
8 Willis Street, Wellington
PO Box 2922, Wellington 6140
