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Policy
Media
Introduction
When to use
This policy explains how media engagement works at Fire and Emergency New
Zealand. It sets out the expected behaviours and rules which apply when you’re
working with the media and using social media. Apply this policy when you:
• receive a media enquiry
• liaise with media or participate in interviews - both at incidents and for other
reasons
• want to release a media statement
• use social media.
Note: Don’t use this policy when dealing with requests for information under the
Official Information Act 1982. See proces
s: Respond to request for information.
Purpose
Do not talk to media unless you are specifically delegated. The aim of this policy is
to ensure personnel delegated to speak to media:
• know the lines of responsibility and accountability for media enquiries
• know to provide accurate, timely and nationally aligned information to the
public and media
• maintain the public’s high regard for New Zealand’s firefighters and Fire and
Emergency and not damage this by media comment or social media posts
• respect and protect people’s privacy and adhere to ou
r Code of Behaviour, and
Standards of Conduct policy
• maintain good relationships with the media and the public
• keep senior management informed about incidents which may attract media
attention.
Who it applies to
This policy applies to all Fire and Emergency personnel. This includes employees,
volunteers and contractors.
Contents
This policy contains the following content:
When to engage with the Media Team
Media enquiries which are not about the basic facts of an incident
Working with the media at incidents
under the Official Information Act 1982
Personnel authorised to talk to the media
What you say is important
Serious and unusual incidents
Photographs and videos
Fire and Emergency social media accounts
Personal social media use
Definitions
Released
Related information
4 April 2022
1
Policy - Media
When to engage with the Media Team
Introduction
Fire and Emergency plays an increasing role in reducing risk and making
communities safer by helping them build their resilience. Nationally, regionally and
locally we engage, educate and promote risk reduction and community readiness
and recovery. This includes proactive and reactive media engagement.
1982
‘No surprises’
The ‘no surprises’ rule means the Media Team need to hear about events or issues
before they reach the media, rather than hearing about them
from the media. This
‘no surprises’ rule also applies across Fire and Emergency. Follow the ‘no surprises’
rule with the Media Team – let them know about any community events you are
Act
organising which might be of national interest, or which might elicit media
attention. If in doubt, ask the Media Team.
Approaches from
Consider any approach from a media outlet as an indicator a discussion with the
media outlets
Media Team is required. This also applies to any decision to pitch proactive stories
to media outlets.
Fire season
The Media Team will support you to notify the public and media about fire season
changes
changes and relevant prohibition and restriction announcements. For more
information, se
e Notify the public of a fire season status change. Once you’ve
decided your district’s fire season status needs to change, notify the Media Team
by emailing
[email address] Information
Advice and media
The Media Team will provide advice and support for proactive and reactive media
training
engagement at any time. They will also arrange media training where required.
Contact the team at all hours:
[email address]
Media phone: 027 591 8837
Official
Media enquiries not about the basic facts of an incident
Direct the
In the first instance, you must refer the reporter to the Media Team.
the
enquirer to the
Contact the team at all hours:
Media Team
• email
: [email address]
• media phone: 027 591 8837
The Media Team will advise on the response and use the following table to
determine the correct spokesperson.
under
Situation
Who is authorised to speak
What they can say
Requests for comment about Fire
The Chief Executive, the National
• Matters related to their specific
and Emergency policy or issues.
Commander and other Deputy Chief
area of responsibility, e.g. Service
Note: Media requests need to be
Executives
Delivery, Training, Finance,
handled via the Media Team
Property, Fleet, Equipment and
[email address]
Logistics, ICT, People Branch
• In conjunction with the Media
Team, may respond to any media
enquiry as needed.
Released
4 April 2022
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Policy - Media
National Risk Reduction Team and • Risk reduction, readiness and
National Community Readiness and
recovery matters of national
Recovery Team
significance.
National Managers, Response
• National operations policy issues
Capability Manager or delegated
• Operational matters of national
spokespeople
significance
1982
• National policy issues related to
the overall management of the
Communications Centres.
National Manager Kaupapa Māori
Any issues relevant to tangata
Act
whenua.
Working with the media at incidents
Incident
Members of the media access basic incident information from Communication
information
Centres (ComCens) from ComCen Grade 5 dispatchers and above (who will issue
standard media reports only).
Members of the media and the public can access a basic summary of the last week
Information
of incident information on the Fire and Emergency website
https://fireandemergency.nz/incident-reports/.
When required, ComCens seek Media Team support to manage media enquiries by
notifying the media phone with a specific pager notification.
Incident Controllers can refer media to the Media Team to manage.
Contact the Media Team at all hours:
•
Official
[email address]
• Media phone: 027 591 8837
Note: The Media Team can work remotely or be deployed for on-ground incident
support
the
Important
It’s important you respond to the media at an incident if you have delegated
opportunity
authority to do so. This could be an opportunity for you to provide public
information in a major incident, as well as conveying our key safety messages
about risk reduction and community readiness and recovery.
You can also refer media to the Media Team who will liaise with you. You should
under
always consider engaging with Māori language media in te reo Māori. This also
extends the reach of our messages to an at-risk demographic. Seek assistance from
the National Manager Kaupapa Māori, Pou Takawaenga Māori (Māori Liaison
Team) at
[email address]
or via the Media Team.
Contact the Media Team at all hours:
•
[email address]
• Media phone: 027 591 8837
Released
4 April 2022
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Policy - Media
Media training
Fire and Emergency will work to ensure all senior officers who are required to talk
to media receive appropriate media training and support so they’re comfortable
responding to media enquiries. This includes senior officers required to speak at
incidents, ComCen supervisors who talk regularly to media, District and Group
managers and Community Readiness managers. We will media train delegated
senior advisors and advisors where appropriate.
1982
Other agencies at
You must only comment about the part of an incident Fire and Emergency is
incidents
responsible for. When we attend an incident where another agency is the lead
agency, such as providing assistance at a road crash or assisting with a medical
Act
emergency, the lead agency is responsible for media comment.
Don’t speak on behalf of ambulance or police even when Fire and Emergency is the
lead agency. This includes describing any injuries or patients’ conditions or saying
anything further than confirming a fatality. This is especially important if the cause
of the incident is suspicious – or is looking like it might be suspicious – as any
comments might have an impact on a police investigation or coroner’s inquiry.
Media entering
You don’t have the right to allow access to private property to anyone not
private property
connected to our fire response and suppression role. If the media ask to enter a
property, the Fire and Emergency Officer in Charge must direct the media to
contact the occupant or property owner for permission.
Safety of members The Officer in Charge must ensure members of the media who have permission to
Information
of the media
enter the incident ground:
• are accompanied by Fire and Emergency personnel – the Media Team is
qualified to enter wildfire incident grounds
• wear personal protective equipment (PPE) appropriate for the risks.
Note: members of the media who don’t have the appropriate protective clothing
should be denied access to the site by the incident controller, or safety officer.
Official
Dress standard
If you’re involved in television interviews or photographs for the media, ensure the
uniform or PPE you’re wearing is appropriate for the task you have been
performing. the
Media statement
If you want to release a media statement, contact the Media Team. They are the
only people authorised to put out media statements on behalf of Fire and
Emergency.
Contact the Media Team all hours:
•
[email address]
under
• Media phone 027 591 8837.
Note: you should also contact the Media Team if you want to make an update on
an incident on our social media.
Personnel authorised to talk to the media
Who is authorised?
At incidents
Only one person from Fire and Emergency can be the media spokesperson at any
Released incident ground. That person is the Officer in Charge/Incident Controller, or their
delegated representative.
4 April 2022
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link to page 6
Policy - Media
About incidents
Personnel authorised to work with the media about incidents are:
• National Commander.
• ComCen Grade 5 Communicator and above (issuing standard media reports only)
• Incident Controller/Officer in Charge
• Media Liaison Officer/media spokesperson appointed by the Incident
1982
Controller/Officer in Charge
• Region manager/District manager/Group manager/Community Risk manager
• Fire investigators (post incident)
Act
• Public Information Manager (in large multi-agency incidents)
• National Manager Kaupapa Māori or designate
Note: The Media Team works with media and supports delegated spokespeople.
The Media Team also supports ComCens when required to inform media about
incidents (standard information only).
Situation
Who is authorised to speak
What they can say
• Routine incident such • Incident Controller/Officer in
• Only comment on the part of the incident
as a structure fire,
Charge/Controller or their media
for which Fire and Emergency is
vegetation fire or
liaison/ComCen shift manager/Level 5
responsible.
Information
rescue event
Communicator
• Give facts only. Se
e What you can say in
• Fire Investigator
this document.
• Refer all other enquiries to your District
manager/ community risk manager.
Chief Fire Officer/Controller/Officer in
As above and, in addition, may respond to
Charge
enquiries related to local operational
issues related to Fire and Emergency as
Official appropriate. Seek support from
[email address]
District manager/Group
As above and, in addition, may respond to
manager/Community risk manager
enquiries related to:
the
• District or local issues related to Fire and
Emergency
• national and strategic matters on which
they’ve been authorised to comment.
Region manager
As above and, in addition, may:
• discuss regional operational issues
under
• make specific comment on the injury or
death of members of the public or Fire
and Emergency personnel.
Released
4 April 2022
5
Policy - Media
Situation
Who is authorised to speak
What they can say
• Any escalating incident • Incident Controller/Officer in
Facts only, as for a routine incident above.
• Serious or unusual
Charge/Controller or their media liaison,
Note:
incident including
ComCen shift manager/Level 5
• ensure the notification process for
where there is:
Communicator
serious and unusual incidents is followed.
o serious injury or
• Community Risk Manager
• as an incident escalates, the Officer in 1982
death
Charge may appoint a Media Liaison
o major cultural,
Officer/media spokesperson who is a
business or other
Chief Fire Officer, Controller, District
impact
manager or Group manager, or Public
Act
o a possible
Information Officer to deal with media
suspicious cause of
enquiries.
fire
• any Service Delivery National manager
o likely to be
can speak on a particular aspect.
significant public or
• the Media Team may deploy members to
media interest.
the incident ground to support public
Table continues over the
information and media management.
page
Contact the Media team for assistance at
any time 027 591 8837
[email address]
District Manager/Group
As above and, in addition, may discuss:
Manager/Community Risk Manager
• the outcome of the incident and what
Information
follow-up investigations and actions
might take place
• District operational issues.
Region manager
As above and, in addition, may:
• discuss regional operational issues
• make specific comment on the injury or
death of members of the public or Fire
Official and Emergency personnel.
• National Commander or other DCEs if it’s In conjunction with the National Manager
in their area of responsibility
Communications and Engagement
• Chief Executive
Directora
te or Media Team, may respond
the
to any media enquiry as needed.
• National Manager Kaupapa Māori
What you say is important
What you can say
You can only provide facts during the incident, such as the:
under
• time of Fire and Emergency’s attendance
• general locality – use the suburb, not the street to protect the privacy of the
victims
• numbers of appliances and personnel involved
• type of incident (for example vegetation or structure fire)
• strategies Fire and Emergency is using to manage the incident or their part of
the incident
• relevant risk reduction or public information messages - for example safety
advice to protect the public from the impact of an incident, risk reduction
advice. You can find examp
les in the Firefighters’ guide to the media
Released
. Always
double-check your information is accurate.
4 April 2022
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Policy - Media
What you can’t say You must not convey in words, photographs or video any of the following:
• Names, addresses or other information which may identify any individual
without their prior written authorisation to specifically do so.
• Information about people involved in the incident or their condition.
• Speculation about the origin and cause of any incident, before the cause has 1982
been confirmed by either the Officer in Charge or the fire investigator and
approved that it can be made public - use instead: ‘the cause is being
investigated by a fire investigator’ or ‘we are unable to comment on the cause
of the fire’.
Act
• Information on behalf of other agencies – e.g. police, ambulance – for example
a person’s injuries.
• Comment on any matter not directly related to the incident.
• Actual or implied criticism of Fire and Emergency, the Board, the Government
or any organisation or individual.
• Comment which could damage the standing or reputation of your brigade or
Fire and Emergency, for example criticising your brigade.
• Personal comments or opinions– your opinions about anything – facts only.
• Comment which could negatively impact perceptions of Fire and Emergency’s
political neutrality as a Crown entity.
• Endorsements of commercial companies’, organisations’ or individual’s
Information
product or service, or allowing them to use our brand to promote themselves.
Note: If in doubt, contact the Media Team for advice
Contact the Media Team at all hours:
•
[email address]
• Media phone: 027 591 8837.
Official
Manner
At all times, be aware you are representing Fire and Emergency. Use a professional
tone and manner and treat all members of the media and public with courtesy.
When media is present, you are always on the record. While you’re free to express
concern, where appropriate, in all cases your comments must be:
the
• factual and accurate
• sensitive at all times to the feelings of those concerned
• consistent with Fire and Emergency’s key response and risk reduction
messages.
under
Released
4 April 2022
7
Policy - Media
Legal issues
You must:
• maintain the privacy of people involved in an incident
• not make statements that may hurt someone’s reputation. Consider how your
remarks could be misconstrued or misrepresented – if you’re not sure of their
accuracy, don’t make them.
1982
You should not say anything which could affect any possible court proceedings.
This includes civil cases, such as between a property owner and an insurance
company, or between one property owner and another affected by an incident as
well as criminal cases.
Act
Only say what is accurate and what you are prepared to see published in the
media.
Note: If you have any doubts, contact the Media Team.
Contact the Media Team at all hours:
•
[email address]
• Media phone: 027 591 8837.
Topics to
When talking to the media about an incident you should emphasise any:
emphasise
• risk reduction messages which are appropriate as a result of the incident – for
example, promoting smoke alarms or community evacuation plans if you are
sure of the facts and the cause of the fire –
Note: don’t comment if you only
Information
think there were no smoke alarms – as this needs to be factually accurate.
Don’t comment if the cause isn’t confirmed by the Incident Controller/Officer
in Charge or Fire Investigator
• assistance or actions by the public which reduced the hazard or assisted Fire
and Emergency
• special efforts of our people during the incident in saving lives, controlling the
fire or stabilising the situation.
Official
Note: If you’re not sure, contact the Media Team.
Contact the Media Team at all hours:
•
[email address]
the
• Media phone: 027 591 8837.
under
Released
4 April 2022
8
Policy - Media
Serious and unusual incidents
Help in escalating
During an incident, the Officer in Charge may answer media inquiries, as described
incidents
in this policy. If there is subsequent media interest, you must ensure your Region
manager is informed.
If the incident escalates in scale or complexity - to Level 3 or above - or the Officer 1982
in Charge needs assistance in handling media enquiries, they may appoint a senior
uniformed officer to act as the Media Liaison Officer/media spokesperson. This
person must be a Chief Fire Officer, Controller, District manager, Group manager,
or Community Risk manager.
Act
The Manager, Media may also decide to instruct media team members to support
the management of all media enquiries on behalf of the spokesperson or deploy a
team member to the incident site to manage media or carry out Public Information
Management.
Media Team members will liaise with regional personnel and with other agencies
involved in the incident, such as local Civil Defence, the local District Health Board
and Police, regarding public information and media.
Note: If you need help managing media enquiries, contact the Media Team.
Contact the Media Team at all hours:
•
[email address]
Information
• Media phone: 027 591 8837.
Large-scale
The Officer in Charge may also stand up an Incident Management Team (IMT) and
incidents and IMT
appoint a Public Information Manager (PIM) and a team including a media advisor
to manage public information and media.
Photographs and videos
Official
Restrictions on
You can only distribute photographs and videos of incidents you’re attending if the
distributing photos Officer in Charge has approved it for use within Fire and Emergency such as:
and videos at
• training materials authorised by the People and Workforce Capability
the
incidents
Directorate (Training)
• formal guidance issued by the Service Delivery Branch
• Fire and Emergency reports
Note: Any photographs or video you take as part of a Fire and Emergency crew
and/or as Fire and Emergency personnel at an incident belong to Fire and
Emergency. Further details in th
e Copyright Act 1994.
under
For privacy
(Privacy Act 2020), reputational and ethical reasons, you cannot publish
images from the incident such as photographs or videos of motor vehicle crashes
or medical callouts – for example, posting a video of attending a motor vehicle
crash on social media, whether it is your brigade or station social media or your
own.
Released
4 April 2022
9
Policy - Media
Posting
You don’t need Fire and Emergency permission to post photographs or videos that
photographs or
were not taken at incidents, such as brigade training, attendance at public events,
videos
appliances, etc., provided they don’t pose a risk to the standing or reputation of
Fire and Emergency or otherwise breach our legal obligations (e.g. privacy).
Note: Remember – Fire and Emergency does not promote or endorse commercial
companies and should not be seen to do so in any photographs or videos. Fire and 1982
Emergency as a Crown entity is politically impartial. Photographs or videos should
not negatively impact perceptions of Fire and Emergency’s political neutrality.
When taking photographs of your brigade or during public events as above, you
should, where you can, make people aware you are taking photographs which
Act
might include them and give them the opportunity to say they don’t want to be
photographed, or have the photograph published. Se
e Authorisation release form.
Fire and Emergency social media accounts
Benefits and risks
Fire and Emergency uses social media for communicating information to and
engaging with communities. Social media use must be considered, relevant,
appropriate and consistent.
Objectives
The key objectives of using social media are to:
• further the reach of risk reduction and community readiness and recovery
Information
messages to reduce the incidence and consequence of incidents like fire
• provide public information during major incidents
• promote career and volunteer recruitment
• build relationships and engagement, and connect with communities
• enhance our reputation as approachable, responsive and trusted.
National social
The Media Team is responsible for the national Fire and Emergency social media
Official
media accounts
accounts.
All other business
Social Media Account
Who is responsible for it
unit social media
Brigade social media
Brigade Leader
the
accounts
accounts
District social media
District manager
accounts
Other social media
Relevant
accounts
manager/National
Communications and
under
Engagement Team
Those responsible for a social media account must make sure the administrators of a
Fire and Emergency social media account:
• understand and comply with this policy
• only post appropriate content
• monitor the accounts
• update the accounts regularly
• respond to or remove comments to comply with this policy
Released • comply with Media Team requests for modifying or deleting content.
4 April 2022
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link to page 6
Policy - Media
Social media
Any brigade, station, District, Region, ComCen or other Fire and Emergency business
rules
unit on social media is posting on behalf of Fire and Emergency.
Anything you say or post represents Fire and Emergency. The accounts remain the
property of Fire and Emergency at all times.
This means:
• all accounts must be identified as belonging to Fire and Emergency and use
1982
authorised branding
• Districts, brigades and other Fire and Emergency social media accounts are
responsible for administering their own social media accounts
• all Fire and Emergency social media pages are expected to promote risk
Act
reduction and community readiness and recovery messaging
• the Media Team has authorisation to access District social media pages to enable
Public Information Management communications during major emergencies
• all administrators of Fire and Emergency social media pages must be members of
the Fire and Emergency Social Media Admins Facebook group
https://www.facebook.com/groups/fenzsocialadmins/
• you must seek written approval from the Media Team should you wish to create
a new social media page
([email address]).
Brand
You must follow our Visual Identity Guidelines when using our logos and
considerations
photography.
Information
Only use official Fire and Emergency New Zealand branding or trademarks in your
postings, identities, logon IDs or usernames if you have approval from the National
Communications and Engagement Manager (delegated to the Media Team). This
does not include where the logo appears in photographs, on approved uniform or
signage. Contac
t [email address] to get approval.
As a Crown entity, we are not permitted to endorse commercial brands:
• don’t use our social pages for promoting businesses
Official
• if a company or organisation has contributed to the brigade in some way, it is
acceptable to use the page to discretely say ‘thank you’, but not to promote
their products, services or brands
• we are not permitted to let a company use the Fire and Emergency brand in any
the
way.
For questions about branding, contac
t [email address]
For questions about using our logos, photography or corporate partnerships, contact
[email address]
Posting about
For rules about what you can and can’t post on social media about incidents, see
under
incidents on social
What you say is important.
media
Note: You may be instructed by your manager or the Media Team to remove social media posts that
contravene Fire and Emergency New Zealand’s expectations. Should you unreasonably refuse to do so, or
you otherwise breach Fire and Emergency ’s expectations, this could result in disciplinary action up to and
including dismissal in respect of employees, or termination in respect of other personnel.
Released
4 April 2022
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link to page 9
Policy - Media
Publishing photos
For rules about posting photos on social media, see
Photographs and videos.
on social media
You must not:
• disclose confidential or personal information
• say anything untrue, defamatory or misleading
• make statements that could be interpreted as sexual or racial harassment or 1982
bullying
• post items which could reflect negatively on Fire and Emergency, your brigade,
or embarrass the organisation
•
Act
endorse commercial companies or political views
• use personal social media accounts and user IDs for Fire and Emergency matters
• use Fire and Emergency accounts for personal matters
• otherwise act contrary to your obligations to Fire and Emergency as outlined in
the Standards of Conduct policy and the Rules of Association of your brigade, the
Code of Behaviour, and th
e Policy to address bullying, harassment and
victimisation
• use the Fire and Emergency logo, emblem or any other official branding or
trademarks (other than where the logo appears in photographs on approved
uniform or signage), in your postings, identities, logon IDs or usernames without
prior approval from the Media Team. Information
For advice on the rules, contact the Media Team
Contact the Media Team at all hours:
•
[email address]
• Media phone: 027 591 8837
Note: These rules also apply when you are discussing Fire and Emergency in your personal capacity on non-
Fire and Emergency social media. Any breaches of these expectations could result in disciplinary action up
Official
to and including dismissal in respect of employees, or termination in respect of other personnel.
Unacceptable content
the
The Media Team, as well as your manager, has the authority to direct you to remove or edit material which,
in their opinion, poses an unacceptable risk to Fire and Emergency’s reputation or is otherwise in breach of
our policies and expectations.
If you see unacceptable content or information which may breach th
e Harmful Digital Communications Act
2015 on a website, webpage or social media account which Fire and Emergency controls, you must report it
to the Media Team as soon as is reasonably practicable
at [email address].
under
If you receive a complaint about such information, you must report it to the Media Team as soon as is
reasonably practicab
le at [email address].
Copyright
Copying text, video, sound or images that are subject to copyright not held by Fire
and Emergency into your social media posts could breach copyright law. You should
not reproduce such material on a Fire and Emergency social media account unless
you know it does not breach copyright. Alternatively, you could consider reposting
the content using the platform’s method that retains it in its original form e.g.
‘sharing’ on Facebook or ‘retweeting’ on Twitter.
If you are unclear of your obligations and potential liabilities, please contact the
Released Media Team in the first instance at
[email address]
4 April 2022
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Policy - Media
Keeping records
Government guidance about retaining records apply to social media, including when
posts are edited or removed. You must take a screenshot before you remove a post
or comment and save it with your records. Facebook will record any changes you
make to a post. You don’t need to keep a record of spam or repeat entries.
Personal social media use
1982
Identifying
If you’re discussing Fire and Emergency matters using your personal social media
yourself
account, you must:
Act
• identify yourself as a member of Fire and Emergency
• make it clear you are not authorised to speak on behalf of Fire and Emergency.
Disclaimer
You must use a disclaimer when you:
• refer to work done by Fire and Emergency
• comment on any Fire and Emergency-related emergency services issue.
This is the standard disclaimer:
“The views expressed in this post are mine and do not necessarily reflect the views of Fire and Emergency
New Zealand.”
Note: Using a disclaimer does not mean you’re allowed to breach organisational policies.
Information
Treat as public
Anything published on social media is publicly available and can be shared or
information
republished by other people and media.
Remember: Even if you’re communicating through private messaging or just to your ‘friends’, you can’t
control how others may share the information.
Official
Standards of
Fire and Emergency is only interested in your personal social media use where it
conduct and
has the potential to:
expectations
• conflict with your obligations to the organisation
the
• damage the standing or reputation of the organisation or your brigade
• affect how you perform your duties.
All your interactions on social media are subject to Fire and Emergency’s policies
(including this policy), the
Standards of Conduct Policy and the Rules of Association
of your brigade. See also th
e Code of Behaviour, and th
e Policy to address bullying,
harassment and victimisation.
under
Definitions
Blog
Short for ‘web log’, a blog is a web page which serves as a publicly accessible
journal for a person or group. Entries are typically displayed in reverse
chronological order, so the most recent post appears first, and often reflect the
individual personality of the author.
Released
4 April 2022
13
Policy - Media
Confidential
Information gathered through your role at Fire and Emergency New Zealand,
information
including:
• names and addresses or other contact information about anyone involved in
an incident
• photos of victims of fire or accidents
•
1982
information which would identify people
• unpublished details about current projects, commercial activities, financial
information, research, opinions, knowledge and facts about Fire and
Emergency and its personnel and customers which has not been disclosed to
Act
the public.
Lead agency
The organisation with legislative or agreed authority for control of an incident.
Media
Electronic news media, radio, television and print media, i.e. newspapers and
magazines.
Personal social
Any social media access which is not directly related to the business of Fire and
media use
Emergency or the duties or responsibilities of employees or volunteers.
Post
To publish a message in an online forum or newsgroup or a message published in
an online forum or newsgroup.
Information
Social media
Any online publication and commentary, including, but not limited to, social
networking sites such as Facebook, Twitter, Instagram, Google+, LinkedIn, TikTok,
Snapchat, Neighbourly, Flickr and YouTube, as well as blogs and wikis.
User ID
A unique sequence of characters used to identify a user and allow access to a
shared computer programme, system, database, network or online account. It
allows access when coupled with a password, which provides a minimal level of
security. Also called username or account.
Official
Wiki
A collaborative website which is made up of the collective work of many authors.
Anyone can add, delete or revise content by using a web browser.
the
Related information
Topics
Refer to these Portal topics to help you apply and comply with this policy:
•
Media and social media
under
•
Get approval to use Fire and Emergency New Zealand brand
•
Respond to media at incidents
•
Respond to media enquiry
•
Respond to request for information
•
Request additional access to ICT services and equipment
•
Set up and use social media accounts
Policies
•
Brand policy
Released
•
Fire investigation and reporting operation instruction (P3)
•
ICT acceptable use
4 April 2022
14
Policy - Media
•
Records management
•
Standards of conduct
•
Te reo Māori and other languages
Procedures
•
S13 SOP-A COVID-19 Response to Managed Isolation and Quarantine (MIQ) facilities.
1982
Legislation
We must comply with legislation, including the following:
•
Act
Official Information Act 1982
•
Privacy Act 2020
•
Public Records Act 2005
•
Copyright Act 1994
•
Defamation Act 1992
•
Harmful Digital Communications Act 2015
Document information
Owner
DCE Office of the Chief Executive
Steward
National Manager Communications and Engagement
Information
Last reviewed
2 April 2022
Review period
Yearly or more frequently if required
Record of amendments
Date
Brief description of amendment
4 April 2022
Updates re: role of Media Team at incidents; OIA requests; media enquiries and
releasing media statements; permissions for taking and publishing photographs; using
Official
social media accounts; responsibility for monitoring unacceptable content on social
media; Standards and Code of conduct.
1 July 2019
Outdated organisational leadership job titles and branch names updated.
the
24 January 2017
This policy replaces the following policies and operational instructions: Media policy
(POLCM1.1), Media at incidents policy (M1-1 POP), Media at incidents procedure
(M1-1 SOP).
1 July 2017
This policy was amended as part of the implementation of the Fire and Emergency
New Zealand Act 2017.
under
Released
4 April 2022
15
