AGENDA ITEM 2.13
PUBLIC INTEREST JOURNALISM FUND: PROJECTS
FUNDING DECISIONS
RECOMMENDATION
That the Staff Investment Committee
approves funding of up to:
• $460,000 to Te Reo Irirangi O Te Hiku O Te Ika for
Haukāinga 2022/23 • $452,198 to Aotearoa Media Collective for
Mata Media
• $181,800 to The Big Idea for
TBI Video Kickstart
• $187,114 to Great Southern Television for
The Hui Summer Edition 2 • $85,255 to BusinessDesk for
The Business of Health
• $157,885 to The Spinoff for
Forbidden Fruit
• $30,460 to Metro Media Group for
Who Owns Auckland? • $169,440 to the Indo Kiwi United Trust for
Project - Series of Community Oriented Programs • $46,706 to Kiwi Kids News Ltd for
Te Reo Māori Editor - Kiwi Kids News
and
declines funding of:
•
8pplications recommended for total funding of $1,612,973
BACKGROUND
1. In January 2021 Cabinet agreed to draw down $55 million over three years (2021 - 2023) from the tagged
contingency set aside by Cabinet for broadcasting initiatives. This funding is administered by NZ On Air to
support the production of public interest journalism including Māori and Iwi journalism that is relevant to
and valued by New Zealanders.
2.
General Guidelines for the PIJF were published in April 2021. The principles set out i
n the Cabinet paper
under the Official Information Act
have informed the design of the Public Interest Journalism Fund (PIJF). NZ On Air collaborated with Te
Māngai Pāho on the design and delivery of the fund. Th
e General Guidelines were updated in March 2022.
3. The PIJF supports journalistic capability across three funding pillars: Projects, Roles, and Industry
Development.
OVERVIEW
4. The fifth round of the PIJF sought applications across al three pil ars of the fund. NZ On Air earmarked $5m
for this funding round and received 39 applications with a total funding request of $6,814,069.
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5. Building on funding already distributed in the previous four rounds, th
e Round 5 criteria focused on
funding that supports the sustainability, capability and capacity of public interest journalism in Aotearoa.
Applicants were advised that given the number of roles funded and feedback from industry around
shortages in the journalism workforce, Round 5 would prioritise Industry Development and projects that
deliver to long term outcomes or support current sector shortfal s and underserved audiences.
6. Given the constrained pūtea, prior al ocations and expected demand, media entities were able to make
separate applications under each of the three pillars but the total number of proposals per applicant were
limited to:
• 1 Industry Development application
• 1 Project application
• Maximum of 2 Roles (across both Targeted and Content Creation role categories).
7. This SIC paper assesses Projects with recommended funding of up to $1,770,858 from a total ask of
$2,549,839.
8. The assessment panel for Round 4 included:
a.
b.
c.
d.
Raewyn Rasch (Ngāi Tahu) – NZ On Air Head of Journalism. Former General Manager Māori and
Pacific programmes at TVNZ, executive producer of
Seven Sharp, producer of
Fair Go and Marae
Investigates, TV and radio journalist.
e.
Gabriel Thomas, Journalism Manager, NZ On Air. Former executive producer of
The Nation and
Firstline, producer
Newshub Live at 6.
f.
Dr Fairooz Samy, Journalism Funding Advisor, NZ On Air. Recently graduated from Victoria
University of Wellington with a PhD in Media Studies.
9. Due to an increased number of Chinese media applications,
was commissioned
to assess Chinese media applications only. He reported back verbally to staff and his comments were shared
with the assessment panel to further inform their decision making.
GENERAL ASSESSMENT & STAFF OPINION
under the Official Information Act
Haukāinga 2022/23
Te Reo Irirangi O Te Hiku O Te Ika
$460,000
Key personnel
Title/s
Relevant Past Work
Synopsis
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10.
Haukāinga 2022/23 is an additional season of the video news series produced by and for Northlanders for
Te Hiku’s platforms, with Whakaata Māori and Iwi radio as content partners. Outputs include 70 short-form
videos, 35 bonus content videos, three livestream broadcasts, 64 OnDemand livestream videos, to be
produced over 12 months.
General Assessment
11. The application states that
Haukāinga is the premier source of trusted local news for Northland due to its
history of providing high-quality video and written stories.
12. As such,
Haukāinga has built a deep grassroots network which enables the project to source and report on
stories that would not otherwise be found in mainstream media.
13. Te Hiku asserts that
Haukāinga takes into account issues of cultural, hapū, iwi, and community significance
with a leaning towards telling positive stories that highlight and enhance particular rural and regional Te Tai
Tokerau experiences, lifestyles, and issues.
15. In addition to the short-form videos,
Haukainga 2022/23 will continue to produce livestreams of notable
public events, such as Waitangi Day, the Manu Kōrero Regional Speech Competition, and kapa haka
competitions.
16.
Haukāinga 2022/23 continues to have a reo Māori language plan so that regional dialects are used in its
content and tikanga Māori ethics guide al aspects of reporting.
17.
Staff Opinion
18. Assessors were unanimously in favour of this proposal, with one commenting that, “this is a sophisticated
and wel -established project from a provider that has demonstrated it delivers to its promises and meets the
needs of an underserved and isolated audience”.
19.
Haukainga was praised for catering to Northland’s unique audience and needs through an innovative
community-led approach.
20. Staff noted that the budget and outputs were in line with the previous season, which was meeting output
targets.
Funding is recommended up to $460,000.
under the Official Information Act
Mata Media
Aotearoa Media Collective
$452,198
Key personnel
Title/s
Relevant Past Work
Commented [CH1]: Isn’t this Discovery/TV3?
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Synopsis
21.
Mata Media is a new cutting-edge Māori current affairs project that will provide a suite of multimedia
content designed for a digital-first audience. Outputs include six long-form digital projects, 26 visual
podcasts, and associated social media content, delivered over 48 weeks. The primary platform is TVNZ+,
with TVNZ 1 and RNZ as additional platforms.
General Assessment
22.
Mata Media is described as a re-imagining of Māori current affairs content, with a focus on providing
standalone digital-first content which can be disseminated whenever and however is most effective for
audience reach.
23. This approach is based on the outcomes of Te Māngai Pāho’s research report ‘The Future of Māori News’,
which found that Māori audiences need relevant content crafted specifical y for how and where they
consume news.
24.
Mata Media encourages col aboration between journalists, the networks, and audience experts who will
work together to produce platform-specific content.
25.
Mata Media’s team will consult with TVNZ’s Head of Online,
and RNZ
to determine each project and how they wil be delivered and hosted on TVNZ and RNZ’s
platforms.
26. Aotearoa Media Collective will be responsible for all production (research, pre-production and post-
production, legal checks, delivery of content and supporting social media content).
27.
28. The proposal argues that long-form journalism is an area where Māori audiences and creatives are currently
being left behind. It notes that content such as Stuff Circuit and Newsroom Investigates are allowing
journalists to delve into significant issues by providing the resource needed to do justice to these kaupapa
in a way that is difficult to achieve within the restrictions of a weekly current affairs format.
Mata Media would help to address this lack of parity.
29. Suggested topics include:
under the Official Information Act
30. The proposal includes a detailed social media release strategy and production schedule. A particular focus
area is TikTok and rangatahi presenter
has been brought on to host TikTok-exclusive
material.
31.
.
32.
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Staff Opinion
34. Assessors were unanimously in favour of this proposal, praising the in-depth investigative capacity of the
project, the specificity of the proposed topics, and its innovative format, which recognises that many Māori
audiences often lie outside of linear platforms.
35. The project team are amongst the most experienced and respected professionals in the industry and have a
proven track record of producing public interest journalism. Staff felt confident that they would produce
high-value content for underserved audiences.
36. For seven years, Aotearoa Media Collective has produced award winning Māori current affairs show
The Hui
for Great Southern Television (Discovery/TV3)
37. Staff notes there may be implications around full funding across 2023 in light of the upcoming full operational
launch of the ANZPM from 1 July 2023, but assessors felt the PIJF has an opportunity to pilot a new and
innovative project in the interim.
Funding is recommended up to $452,198
TBI Video Kickstart
The Big Idea
$181,800
Key Personnel
Title/s
Relevant Past Work
Synopsis
38.
TBI Video Kickstart is a project to support the production and development of a series of 26 short videos
(4’) to improve the quality of public interest journalism and investigative reporting, relating to the arts for
underserved communities.
General Assessment
39. This project will focus on topical arts news and prioritise viewpoints from diverse, regional, and
underserved communities, including Māori, Pasifika, Pan-Asian, youth, LGBTQIA+, and disabled
perspectives. Topics include:
under the Official Information Act
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•
40. The Big Idea (TBI) argues that the video format is necessary to make funded content as accessible and
shareable as possible, particularly in a media environment where video-based platforms such as TikTok and
Instagram are hugely popular. As art is largely a visual medium, video also enhances the quality and
storytelling possibilities of arts journalism.
41. Several of TBI’s previous stories have been picked up by larger mainstream news outlets which have
contributed to public awareness and policy changes pertaining to the arts sector. TBI contends that this
video project would increase the likelihood of such stories being identified and amplified by the
mainstream press, in turn, increasing viewership.
42. TBI is one of the only arts-focused media platforms in Aotearoa and it continually works with arts writers to
develop skil s that might otherwise be lost to the wider media sector. The application contends that
improving TBI’s video capabilities will have positive flow-on effects for the writers and creatives that it
works with in terms of providing them with training opportunities.
43. Furthermore, TBI argues that video will boost their long-term sustainability as a platform by allowing them
to reach new audiences, attract future sponsorships, and pursue new revenue streams. TBI states that it is
“extremely confident that [video projects] wil be able to become a long-term feature of TBI’s delivery for
the sector”.
44. TBI’s proposal states that it is committed to the integration and reflection of mātauranga Māori on its
platform. It states that TBI col aborate with Māori artists and creatives at al available opportunities and
that TBI actively promotes the principles of Te Tiriti.
45. Content would be made available to other creative or media organisations to publish or broadcast to boost
its audience reach and recognition.
46. TBI included an in-kind platform contribution of $74,000.
Staff Opinion
47. Staff acknowledged that arts journalism has been under threat for the past decade and TBI is an arts-focused
platform that has an established audience base. Though TBI does not currently make video content, due to
cost, it has procured the services of a professional director/editor/videographer and its content director is
experienced in TV and video production. Combined with TBI’s track record of arts journalism, staff felt
confident that the platform wil be successful at executing this project.
48. Staff thought the proposed video concepts were relevant to the arts community, underexplored, and lent
themselves well to a video format.
under the Official Information Act
50. This project’s budget is in line with other similar PIJF-funded video projects and has higher content outputs
in comparison.
51. Additional y, the applicant has stated a commitment to continuing video output once initial funding finishes.
TBI argues that video output, especially for an arts news provider, is a critical pathway to sustainability and
PIJF funding will allow them to grow their profile and expand their audience base. Staff felt this was a valid
argument and demonstrated a long-term sustainability strategy.
Funding is recommended up to $181,800
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The Hui: Summer Edition
Great Southern Television
$187,114
Key Personnel
Title/s
Relevant Past Work
Synopsis
52. A second season of the summer edition of the Māori current affairs programme,
The Hui, to be delivered
weekly over its usual hiatus. Outputs are six episodes between 4-7’, to be uploaded directly to Facebook and
shared on Newshub's web and social media platforms.
General Assessment
53. The second series of
The Hui: Summer Edition seeks to provide training and mentorship to four young
Māori journalists (
) while producing
six current affairs stories from a Māori perspective.
54. In 2021, Season 1 of
The Hui: Summer Edition was launched through PIJF funding. Its stories were
presented by
The Hui’s teina reporters,
and
, with mentorship and guidance
from tuakana team members such as
and
. A trainee editor,
, was also brought on board to craft the show under the mentorship of
.
has
subsequently gone on to
Waka Huia.
55. As a result of last year’s series,
and
were given the opportunity to step into more senior
roles with
The Hui, taking ownership of the researching, writing, and reporting of their stories directly
because of the upskil ing they had received. Their talent was developed but their progress also represents
The Hui Summer Edition’s contribution to the Māori journalism sector and the broader journalism
landscape in general.
56. The first series received
and grew the page’s followers by
more than
57. The proposal states that, as
The Hui is a digital-first programme, this second Summer Edition will maintain
its core audience, as well as the audience gained by the first series over social media. The applicant
stresses that Māori audiences are entitled to year-round current affairs at a high-level.
58. Additionally, the applicant argues that young Māori journalists also deserve continuing job and training
opportunities and that continuing the show will contribute to the sustainability of Māori current affairs,
under the Official Information Act
which face more insecurity than general current affairs programmes.
59. Due to the social media platform nature of this content and the relative youth of the presenters,
The Hui
believes the Summer edition will have a stronger reach into the hard-to-reach younger audience.
Staff Opinion
60. One staff member summed up the unanimous consensus that,
“This project has dual outcomes - increasing
the capability of our Māori journalism workforce and providing strong content for audiences. The previous
season did wel and the four reporters to be mentored this time would improve on that.”
61. Staff felt the project would continue the upskilling of Māori and reo-speaking reporters in the field, under
the mentoring of some of the most experienced and respected journalists currently working.
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62. Although there was discussion around the increased budget and reduced output for this second season,
because of the increase in the number of trainees and the increase in wrap-around support provided by
trainers, staff felt the increased cost was warranted.
Funding is recommended up to $187,114.
The Business of Health
BusinessDesk
$85,255
Key Personnel
Title/s
Relevant Past Work
Synopsis
63.
The Business of Health investigates the involvement and efficacy of the companies, charities, and agencies
involved in healthcare spending. Its outputs are 50 -70 text-based stories.
General Assessment
64. BusinessDesk has specialised in business news since 2008. Though it operates on a subscription model
behind a paywall, it also offers free content, including two PIJF-funded projects
(Charity Sector Investigation
and
How Good Is Our Public Service?)
65. Health accounts for roughly $1 of every $5 of government spending and impacts all New Zealanders.
However, because comprehensive investigations of the sector require significant time, labour, and cost,
healthcare reporting is often limited in scope and conducted from an end-user perspective.
66. BusinessDesk contends that an in-depth series is required to present an accurate picture of healthcare
spending, one that accounts for the different funding and ownership models that exist in Aotearoa.
67. Project topics include:
under the Official Information Act
68. The project wil be a prominent feature on BusinessDesk, which is now reaching
Selected content wil also appear in the print section “Best of BusinessDesk” that runs
each Monday in the NZ Herald and al NZME regional papers.
69.
70. In recognition of the overal cost, BusinessDesk has included an in-kind $15,045 platform contribution.
Staff Opinion
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71. Overall, assessors were in favour of this application,
Assessors were keen to get an
assurance from BusinessDesk that Māori writers would be involved in any story focused on Māori. Staff will
seek this assurance in writing from BusinessDesk prior to contracting.
72. BusinessDesk received PIJF funding for similar investigative projects and has consistently produced high
volumes of well-researched civic-focused pieces. It has demonstrated it is able to ensure PIJF content sits
outside its paywal and is freely available, which remains the case for this project.
73. Staff felt the topics proposed were relevant and served PIJF goals by contributing to the public discourse
around healthcare.
74. One staff member wrote,
“BusinessDesk are wel -suited to undertake an investigation of this sort, which looks
at the structural and economic 'causes and effects' of healthcare in Aotearoa. Healthcare is an important
topic especially post-Covid, but reporting tends to focus on single issues, regional issues, or high-profile news
items that do not provide a cohesive picture of health funding overall. This project is PIJ and health reporting
applications have been surprisingly absent in the rounds so far.”
75.
Funding is recommended up to $85,255.
under the Official Information Act
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under the Official Information Act
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Who Owns Auckland?
Metro
$30,460
Key Personnel
Title/s
Relevant Past Work
Synopsis
76.
Who Owns Auckland? is an investigative series of three long-form feature articles of 3,000 – 4,000 words
about varying aspects of commercial development in Tāmaki Makaurau.
General Assessment
77. This project is a three-part investigation of commercial property ownership in Auckland’s CBD.
78. Property ownership is central to the NZ economy and has been a topic of much interest and debate in
mainstream media and society at large. Despite this, Metro argues that most media attention focuses on
residential property and little coverage is given to commercial property, which has an enormous impact on
the public life of our cities.
79. Auckland in particular has undergone a sustained period of CBD development to add square meterage to the
skyline.
80. Indicative topics include:
81. Metro argues that a project of this importance will not only foster loyalty amongst its existing audience base
but encourage its long-term sustainability by garnering new readers.
under the Official Information Act
82. As a demonstration of commitment to the principles of te Tiriti, all stories will be checked and guided by
Metro’s te ao Māori editor, Morgan Godfery.
83. Metro also included an in-kind platform contribution of
Staff Opinion
84. Assessors were unanimously in favour of this proposal, despite noting that it might be seen as ‘business as
usual’ for Metro if not for the depth and scope of research required and the magazine’s lack of resourcing.
85. Staff felt there was clear PIJ value for the Auckland population in uncovering the unseen socio-economic
forces in the city’s CBD development.
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86. They were swayed by the argument that journalistic coverage of commercial real estate, which is
economical y and social y impactful, is lacking, and felt this project would help to address that gap.
87. One staff member summarised:
“Metro is an Auckland-focused magazine and Auckland's commercial land
ownership affects the greater economy of Aotearoa as a whole. It's a worthwhile topic with good, proposed
story ideas and is only possible with time consuming investigative journalism, which is currently out of scope
for the magazine, making PIJF funding necessary.”
88. This project’s budget falls in line with other comparable PIJF-funded magazine investigations.
89.
Funding is recommended up to $30,460.
Series of Community Oriented Programs
Indo Kiwi United Trust
$169,440
Key Personnel
Title/s
Relevant Past Work
Synopsis
90. The NZ Punjabi News seeks to produce a weekly series of 48 videos, 30-40’, covering the topics of health,
social issues, parenting and elder care.
General Assessment
91. The NZ Punjabi News claims to be Aotearoa’s largest and most popular news channel among the Punjabi
community, with over 100k subscribers.
92. In 2022, the platform conducted a survey with
members of the Punjabi community, including
representatives from various community groups, about the news content they felt was currently missing
from the media landscape.
93. The topics deemed ‘most needed’ pertained to health, social issues, parenting and elder care.
94. This project would see the NZ Punjabi News create 12 videos per topic, plus monthly one-hour livestreams,
which discuss issues that relate specifical y to Punjabi and Sikh communities. Episodes would include
interviews with experts and include:
under the Official Information Act
99. The NZ Punjabi News argue that the scope and length of this project fal s outside of their current resourcing
and requires PIJF funding to complete.
100. This application came with six letters of support from Punjabi and Sikh community groups, including the
Supreme Sikh Society of NZ, the Dairy and Business Owners Group, and the Christchurch, Tauranga and Bay
of Plenty Sikh Societies.
101. The platform provided an in-kind contribution
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Staff Opinion
102.
103. Those in favour noted that,
“the need for this community is high and they do have an audience. This limited
project might be a way to support them while not setting up unsustainable structures and staffing.”
104. It was felt by some assessors that the NZ Punjabi News supplied evidence of its research into its
community’s news needs and is wel -placed to deliver that content directly to an underserved audience.
They felt the topics spoke to concerns within the Punjabi and Sikh communities that may not have been
covered in mainstream news because of their cultural sensitivity (such as elder care options and drunk
driving) but were nonetheless important to ensuring that these communities could thrive in Aotearoa.
105. Staff also took the application’s letters of support into consideration given that they represent the voices
of community leaders and members of the intended audience. On balance – Staff believes given the Fund’s
stated priority of supporting Ethnic Media and NZ Punjabi News’s established rapport with a target
audience not served by mainstream media, this project has the potential to deliver strong public interest
journalism outcomes and
funding is recommended up to $169,440.
Te Reo Māori Project
Kiwi Kids News
$46,706
Key Personnel
Title/s
Relevant Past Work
Synopsis
106. Kiwi Kids News seeks to employ a te reo Māori Editor, Chief Editor, and Researcher for a year-long project
to produce two weekly news articles (minimum 180 words) written in te reo Māori. Articles wil be
accompanied by an English translation and an audio file of the reo text read aloud.
General Assessment
107. Kiwi Kids News is a news website and educational resource for kura and tamariki which has been operating
for 11 years. While al content is free, ful access is restricted to subscribers, of which there are two types –
school and student. As of 2022, it has
subscribed schools.
108. Kiwi Kids News produces between
articles per week and has over 7000 articles on the website,
evidencing its ability to create consistent content for the 8–13-year-old audience.
109. According to the applicant,
under the Official Information Act
110. If funded, the te reo Māori Editor would write two news articles per week in reo, informed by tikanga
Māori (alongside an English translation) and would record an audio file of the reo articles to ensure that
they are accessible and have correct pronunciation.
111. The Researcher role would include overall strategy and background research into topics, which would
include health and wellbeing, social media, bullying, as well as general news.
112. The Editor role will be responsible for site formatting for the written and audio content, as well as sourcing
images.
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113. Kiwi Kids News currently has no dedicated reo-language content, although the Editor had previously
identified and approached several suitable candidates to create reo-language news articles but was unable
to retain them due to a lack of funding.
114. The application argues that Kiwi Kids News’ established audience of kura and tamariki would benefit from
reo-language content and that it would help to diversify their content,
The application states that the platform hopes to continue the reo-language section post-
funding.
115.
116. Kiwi Kids News also included an in-kind platform contribution
Staff Opinion
117. While staff acknowledged that the applicant’s news items serve primarily as educational resources for
classrooms and tamariki, this project is purely PIJ is its aims and would deliver PIJ content outputs.
118. One staff member noted that, “
Despite it's 'after school' origins, this web site has gained significant
fol owing because it works directly with kids via schools. With little to no funding it is actually reaching
more kids than most media outlets and growing this range to provide for kura would be equitable. The ask
is smal and meets a vital need to ensure kids engage with news.”
119. Without an indication of the personnel likely to be involved, some assessors were concerned at the calibre
of te reo Māori to be offered and suggested a language plan approved by TMP would ensure the quality of
the content.
120. Staff were supportive of the platform’s approach to creating original material in reo, from a te ao Māori
perspective, rather than simply translating English content into reo Māori.
121. Despite some hesitancy about the necessity for the Editor and Researcher roles, staff felt that this
additional support was needed to ensure that the most culturally and linguistically qualified person was
chosen for the te reo Māori Editor position. As all roles are part-time, the cost for 12 months was seen as
acceptable.
122. The proposal included a schedule that had al three staff beginning work and being funded from December
2022, despite no content being delivered until February (presumably in line with the start of the school
year). Staff feels this amount of lead-in time would be excessive, especial y for the support roles. Fol owing
consultation with the applicant, a condition of the funding wil be a revised schedule, with funding starting
in January or February 2023.
Funding is recommended up to $46,706
under the Official Information Act
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ANNEX A: PIJF PROJECTS APPLICATIONS SUBMITTED IN THIS ROUND
Project Name
Company
$ Requested $ Recomm Result
Haukāinga 2022/23
Te Reo Irirangi O Te $460000
$460000
Approved – Panel recommends
Hiku O Te Ika
funding approval
Mata media
Aotearoa Media
$452198
$452198
Approved – Panel recommends
Col ective
funding approval
TBI Video Kickstart
The Big Idea
$181800
181800
Approved – Panel recommends
funding approval
The Hui Summer Edition, Series 2
Great Southern
$187114
$187114
Approved – Panel recommends
Television Ltd
funding approval
The business of health
BusinessDesk
$85255
$85255
Approved – Panel recommends
funding approval
Who Owns Auckland?
Metro Media Group $30460
$30460
Approved – Panel recommends
Limited
funding approval
Project - Series of Community
Indo kiwi united trust $169440
$169440
Approved – Panel recommends
Oriented Programs
funding approval
Te Reo Māori Editor - Kiwi Kids News Kiwi Kids News Ltd
$46706
$46706
Approved – Panel recommends
funding approval
under the Official Information Act
15
STAFF INVESTMENT COMMITTEE MEETING | 05 SEPTEMBER 2022 |
Released
CONFIDENTIAL | NZOA FILE REF: FUNDING MANAGEMENT / SIC / 2022-09-05 SIC MEETING | | AGENDA ITEM 2.13
Document Outline
