28 February 2024
T Murray
[FYI request #25571 email]
Tēnā koe T Murray
Official Information Act 1982 request – Push Play brand and sponsorship
This letter responds to your Official Information Act 1982 (OIA) request received by Sport New
Zealand on 30 January 2023 requesting the following information:
“Can you please provide details of expenditure on the Push Play brand since 1 January
2022. Expenditure should include sponsorship, development of marketing materials, and
advertising.”
The following information sets out the expenditure for Push Play campaigns from 1 January 2022 –
31 January 2024. This includes sponsorship, development of marketing materials, and advertising.
Campaign
Description
Total Spend
Creative/Production
1,084,247
Push Play Covid-19
Advertising/Media
719,409
Recovery Campaign
Campaign costs – other (e.g. legal advice,
design and translation services)
43,332
1,846,988
Sponsorship
10,000
Push Play Pasifika
Production, marketing activation materials
Activation
and advertising/media
32,010
42,010
World Manu Champs; Sponsorship
75,000
Push Play ‘have a go’ Production, marketing activation materials
Activation
and advertising/media
70,279
(ongoing campaign)
Costs - other (e.g. legal advice, design and
translation services)
5,729
151,008
2,040,006
You have the right to seek an investigation and review by the Ombudsman of this decision.
Information about how to make a complaint is available at
www.ombudsman.parliament.nz or
freephone 0800 802 602.
P +64 4 472 8058 Level 1, Harbour City Centre, 29 Brandon Street, Wellington 6011
PO Box 2251 Wel ington 6140, New Zealand
sportnz.org.nz
2
If you wish to discuss any aspect of your request with us, including this decision, please feel free to
contact
[Sport and Recreation New Zealand request email]. Ngā mihi
Julie Morrison
General Manager, Strategy, Policy, and Investment
Sport NZ Ihi Aotearoa