Vehicle Brand Guidelines
Our Identity  
Vehicle Br
V
anding
ehicle Br
2.0
Elements
High-vis Graphics
High-vis Graphics
Day-time View
All vehicle graphics are made from 
high-quality reflective vinyl material. 
This ensures that in the dawn, dusk, 
night-time and poor weather driving 
conditions, they are illuminated by 
headlights and will have greater 
visibility on NZ roads.
The blue base colour with red and 
white graphics was rigorously tested in 
real on-road, driving conditions, with 
independent advice facilitated by a 
recognised,senior crash investigator 
and industry expert. The testing 
showed that the combination of the 
white and red contrast against the 
blue base colour along with the high 
visibility decals provides ultimate 
visibility in daylight, night-time and 
poor weather conditions. 
Lighter base colours on vehicles fade 
first in reducing light conditions such 
as dusk and night time.  This is why 
road signage and traffic lights use the 
Night-time View 
combination of contrasting colours and 
reflective material to highlight the text 
or graphics to great effect.  

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