Cost of rebranding Work and Income.
Andrew Crow made this Official Information request to Ministry of Social Development
The request was partially successful.
From: Andrew Crow
Dear Ministry of Social Development,
I notice that many people are talking about the new logo/branding at the local work and income office.
It seems that work and income is rebranding to just MSD.
, is this correct ?
Under OIA I request:
1. Any public announcement of the rebranding.
2. Total cost of rebranding, including design and physical replacement of signage.
3. Business case for the change.
Why change ?
What results do you expect ?
How will you mesure the results ?
4. When was the last branding change of work and income ? And what was cost of the change ?
5. Any other information you feel is relevant to questions of rebranding.
Yours faithfully,
Andrew Crow
From: Agnes Sefo
Ministry of Social Development
Dear Andrew Crow,
Thank you for your email received 2 December 2014, under the Official Information Act 1982. Your request has been forwarded to the appropriate officials at National office to respond. You may expect a response to be sent to you as soon as possible.
Regards
Official and Parliamentary Information team | Ministerial and Executive Services
Ministry of Social Development
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From: OIA_Requests (MSD)
Ministry of Social Development
Dear Andrew Crow,
Please find attached the Ministry’s response to your Official Information
Act request dated 2 December 2014.
Regards
Official and Parliamentary Information team | Ministerial and
Executive Services
Ministry of Social Development
Our Purpose:
We help New Zealanders to help themselves to be safe, strong and
independent
Ko ta mâtou he whakamana tangata kia tû haumaru, kia tû kaha, kia tû
motuhake
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