Advertising information on X (formerly known as Twitter)
Aulia Sastra Hidayat made this Official Information request to Accident Compensation Corporation
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From: Aulia Sastra Hidayat
Dear Accident Compensation Corporation,
I am writing to request information under the Official Information Act 1982 regarding the use of the social media platform X (formerly known as Twitter) for advertising by the Accident Compensation Corporation (ACC) during the year 2024. I would appreciate your responses to the following questions:
1. Confirmation: Has ACC used X for any paid advertising purposes during 2024?
2. Details of Campaigns: If ACC has advertised on X in 2024, please provide details of each campaign, including: The objectives of the campaign(s), Target audiences, Total advertising spend on X for the year
3. Awareness of Platform Concerns: Is ACC aware of concerns surrounding X's role in spreading misinformation, including reports of major advertisers leaving the platform due to issues such as misinformation and bot usage? If so, please provide any internal assessments, discussions, or considerations made by ACC regarding these risks and how they may have influenced decisions on using X for advertising.
Thank you for your response.
Yours faithfully,
Aulia
From: Government Services
Accident Compensation Corporation
Kia ora,
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