Questions about the Ways to Pay campaign
Marcus made this Official Information request to Auckland Transport
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From: Marcus
Dear Auckland Transport,
I have a handful of questions about Auckland Transport's Ways to Pay program that I would like to ask using the Official Information Act.
In no particular order:
1. When it comes to using the brand marks of payment card service providers (Visa/Mastercard/American Express) who appear in the Ways to Pay campaign, were any of the payment providers directly involved in the campaign in any capacity, as opposed to say; just being able to use their brand marks as part of a standard payment provider relationship?
1b. If so, which payment providers were involved and could you share a bit about their input?
1c. Was any sign off or authorisation required by brand mark holders to launch the campaign featuring their logos or is it just a hand off, "follow these brand guidelines" type of process?
2. How were the brand mark placements in the campaign designs decided on? For example; in one variation, Visa appears as a hand holding a physical card, Mastercard appears on an Apple Watch and AmEx appears on a phone. I assume these variations were up to the designers discretion and are somewhat random but could you confirm that this is an accurate assumption?
3. How many variations of the Ways to Pay designs are there, across the various print layouts?
4. Were there any payment providers that were considered for inclusion that didn't make it into the final campaign?
5. Does the Ways to Pay campaign have a set end date or will it run more or less indefinitely, at least until the existing AT HOP system is eventually replaced by Motu Move?
Your time and effort is highly appreciated!
Kind Regards,
Marcus
From: AT Official Information (AT)
Auckland Transport
Kia ora Marcus,
Auckland Transport (AT) acknowledges receipt of your request for official
information dated 22 January 2025 regarding your questions about Ways to
Pay campaign.
We hope to respond to your request as soon as possible, but no later than
21 February 2025, which is 20 working days after the day your request was
received. This takes into account Auckland Anniversary, 29 January 2025
and Waitangi Day, 6 February 2025, which are not included as working days.
We may contact you if we require clarification, more time to respond, or
if your requested information is held by another agency.
Your case is being managed by Katy, who is one of our LGOIMA Business
Partners. If you have any further queries, you can contact the team on
(09) 355 3553 during business hours, quoting Local Government Official
Information request number CAS-1046629-B6Y5Y7.
Ngā mihi,
Ane | Customer Care Coordinator
Customer and Network Performance
Auckland Transport
20 Viaduct Harbour Avenue, Auckland 1010
[1]www.at.govt.nz
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