Kia ora Marcus,

 

Auckland Transport (AT) acknowledges receipt of your request for official
information dated 22 January 2025 regarding your questions about Ways to
Pay campaign.

 

We hope to respond to your request as soon as possible, but no later than
21 February 2025, which is 20 working days after the day your request was
received.  This takes into account Auckland Anniversary, 29 January 2025
and Waitangi Day, 6 February 2025, which are not included as working days.

 

We may contact you if we require clarification, more time to respond, or
if your requested information is held by another agency.

Your case is being managed by Katy, who is one of our LGOIMA Business
Partners. If you have any further queries, you can contact the team on
(09) 355 3553 during business hours, quoting Local Government Official
Information request number CAS-1046629-B6Y5Y7.

 

Ngā mihi, 

Ane | Customer Care Coordinator 
Customer and Network Performance 
Auckland Transport
20 Viaduct Harbour Avenue, Auckland 1010
[1]www.at.govt.nz

[2]image

 

------------------- Original Message -------------------
From: Marcus <[FOI #29840 email]>; 
Received: Wed Jan 22 2025 16:30:55 GMT+1300 (New Zealand Daylight Time)
To: [email address] <at[Auckland Transport request email]>;
LGOIMA <at[Auckland Transport request email]>; 
Subject: Official Information request - Questions about the Ways to Pay
campaign

Dear Auckland Transport, I have a handful of questions about Auckland
Transport's Ways to Pay program that I would like to ask using the
Official Information Act. In no particular order: 1. When it comes to
using the brand marks of payment card service providers
(Visa/Mastercard/American Express) who appear in the Ways to Pay campaign,
were any of the payment providers directly involved in the campaign in any
capacity, as opposed to say; just being able to use their brand marks as
part of a standard payment provider relationship? 1b. If so, which payment
providers were involved and could you share a bit about their input? 1c.
Was any sign off or authorisation required by brand mark holders to launch
the campaign featuring their logos or is it just a hand off, "follow these
brand guidelines" type of process? 2. How were the brand mark placements
in the campaign designs decided on? For example; in one variation, Visa
appears as a hand holding a physical card, Mastercard appears on an Apple
Watch and AmEx appears on a phone. I assume these variations were up to
the designers discretion and are somewhat random but could you confirm
that this is an accurate assumption? 3. How many variations of the Ways to
Pay designs are there, across the various print layouts? 4. Were there any
payment providers that were considered for inclusion that didn't make it
into the final campaign? 5. Does the Ways to Pay campaign have a set end
date or will it run more or less indefinitely, at least until the existing
AT HOP system is eventually replaced by Motu Move? Your time and effort is
highly appreciated! Kind Regards, Marcus
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