Dear Mr Antric

Thank you for your request for official information, received on 11 August
2019 requesting:
       
 "I am currently working on a PhD documenting the evolution of social
marketing in Aotearoa New Zealand.

Can you please provide a list of all national agencies (government,
non-profit and for-profit) that have been funded to undertake social
marketing activity to encourage and enable people to make healthier
lifestyle choices since 1990, along with the budgets made available by
year?

I use the definition of social marketing as published by the HSC "Social
marketing is the use of marketing principles and techniques to improve the
welfare of people and the physical, social and economic environment in
which they live.
It is a carefully planned, long-term approach to changing human behaviour.
The behaviour change may involve doing something new (covering up in the
sun), doing something differently (washing the car on the grass rather
than the side of the road) or stopping doing something altogether (drink
driving). Social marketing is also used to help create environments that
support the desired behaviour. Social marketing uses many commercial
marketing principles and techniques. However it aims to benefit the target
audience and society as a whole rather than make a financial profit". This
activity may include social advertising programmes, public relations,
advocacy, community engagement, stakeholder engagement, social media, etc.

Can you also please provide any and all documents that informed the
establishment of ALAC, HSC and HPA, and any documents that informed the
winding up of ALAC and HSC, and copies of the annual reports of these
agencies from 1990 onwards.

Can you also please provide any documents relating to support for the use
of the terms social marketing and health promotion and/or documents that
discourage such use."
In order to provide you with the information you seek, we would like to
clarify your request.

In regards to the following part of your request, by budget are you
referring to advertising costs made available by year?
"Can you please provide a list of all national agencies (government,
non-profit and for-profit) that have been funded to undertake social
marketing activity to encourage and enable people to make healthier
lifestyle choices since 1990, along with the budgets made available by
year".

I look forward to your advice clarifying the OIA request.

Kind regards
Catherine Simpson

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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Dear Mr Antric

Please find attached a letter regarding your request for official
information.

Yours sincerely,
Catherine Simpson
OIA Advisor
Office of the Director-General
Ministry of Health
Government Services
Office of the Director-General
Ministry of Health
[1]www.health.govt.nz

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References

Visible links
1. file:///tmp/www.health.govt.nz

Dear Mr Antric

 

I am acknowledging receipt of your OIA request for information relating to
“Social marketing and the agencies that deliver it”. This request was
partially transferred to the Health Promotion Agency by the Ministry of
Health and was received by us today (Tuesday 20 August 2019).

 

We will respond to your request within 20 working days. You should receive
a response on or before 17 September 2019.

 

Regards

 

Oriana Chin | Librarian

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Kia ora Mr Antric

Thank you for your request for official information, received on 11 August
2019  requesting:

"I am currently working on a PhD documenting the evolution of social
marketing in Aotearoa New Zealand.

Can you please provide a list of all national agencies (government,
non-profit and for-profit) that have been funded to undertake social
marketing activity to encourage and enable people to make healthier
lifestyle choices since 1990, along with the budgets made available by
year?

I use the definition of social marketing as published by the HSC "Social
marketing is the use of marketing principles and techniques to improve the
welfare of people and the physical, social and economic environment in
which they live.
It is a carefully planned, long-term approach to changing human behaviour.
The behaviour change may involve doing something new (covering up in the
sun), doing something differently (washing the car on the grass rather
than the side of the road) or stopping doing something altogether (drink
driving). Social marketing is also used to help create environments that
support the desired behaviour. Social marketing uses many commercial
marketing principles and techniques. However it aims to benefit the target
audience and society as a whole rather than make a financial profit". This
activity may include social advertising programmes, public relations,
advocacy, community engagement, stakeholder engagement, social media, etc.

Can you also please provide any and all documents that informed the
establishment of ALAC, HSC and HPA, and any documents that informed the
winding up of ALAC and HSC, and copies of the annual reports of these
agencies from 1990 onwards.

Can you also please provide any documents relating to support for the use
of the terms social marketing and health promotion and/or documents that
discourage such use."

The Ministry of Health has decided to extend the period of time available
to respond to your request under section 15A of the Official Information
Act 1982 (the Act)  as further consultation is required.

You can now expect a response to your request on, or before, 20 September
2019.

You have the right, under section 28 of the Act, to ask the Ombudsman to
review my decision to extend the time available to respond to your
request.

Nga mihi

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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Dear Mr Antric

I refer to your official information request that was partially
transferred to the Health Promotion Agency on Tuesday 20 August 2019. The
request to the Ministry of Health asked for information relating to social
marketing and the agencies that deliver it. The question “Can you also
please provide any and all documents that informed the establishment of
ALAC, HSC and HPA, and any documents that informed the winding up of ALAC
and HSC, and copies of the annual reports of these agencies from 1990
onwards” was partially transferred to HPA.

HPA has decided under section 15A of the Official Information Act 1982 to
extend the period of time available to respond to your request to 1
October 2019.

This extension is necessary because your request necessitates a search
through a large quantity of information and meeting the original time
limit would unreasonably interfere with our operations.

You have the right to seek an investigation and review by the Ombudsman of
this decision. Information about how to make a complaint is available at
[1]www.ombudsman.parliament.nz or freephone 0800 802 602.

Regards

 

Lynne Walsh | Acting General Manager Communications and Capacity

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Kia ora Tim

Please find attached a letter regarding your request for official
information. Please note that due to email file size limits, the documents
being released to you with this response will be sent over 6 emails.

Nga mihi

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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Email 2 of 6.

Nga mihi

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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Email 3 of 6.

Nga mihi

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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Email 4 of 6.

Nga mihi

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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Email 5 of 6.

   

Nga mihi

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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Email 6 of 6.

Nga mihi

OIA Services
Government Services
Office of the Director-General
Ministry of Health
E: [email address]

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Dear Mr Antric,

 

Please see attached the response letter to your request under the Official
Information Act 1982 to the Ministry of Health on 11 August 2019 and the
relevant documents.

 

Kind Regards,

 

Cath Edmondson | General Manager Policy, Research and Advice

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