Dear I. B. Lee

 

Please find the information you seek and our responses in italics
annotated to each of your questions:

 

1.            The duration of this brand campaign

The first elements of the campaign commenced on the 11th of February and
the last will conclude at the end of April.

2.            Cost breakdown of everything related to the brand campaign -
already incurred and any remaining for the rest of campaign duration

The total cost of the campaign will be $450,000. Further detail is
withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman has previously
held that RNZ is operating in a competitive marketplace and release of
 such detailed information would prejudice RNZ’s position.

3.            The number and location of promotional material (for
example, but not limited to, billboard advertisements and bus
advertisements) of the brand campaign

This detail is withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman
has previously held that RNZ is operating in a competitive marketplace and
release of such detailed information would prejudice RNZ’s position.

4.            Projected (audience) reach of the entire brand campaign, and
any documentation related to predicting and measuring this reach

This detail is withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman
has previously held that RNZ is operating in a competitive marketplace and
release of such detailed information would prejudice RNZ’s commercial
position.

If you need any more information from me, please let me know as soon as
possible.

 

As we are required to do, this message is to also advise you that our
response to your request can be referred to the Ombudsman’s Office for
review under s 28 (3) of the Official Information Act if you wish.

 

Kind regards

 

George Bignell| OIA Inquiries Coordinator

RADIO NEW ZEALAND | LEVEL 2 | 155 THE TERRACE

PO BOX 123 | WELLINGTON | NEW ZEALAND 6140 | [1]www.rnz.co.nz

DDI +64 4 474 1424 | [mobile number]

 

[2]cid:image001.png@01D4F5C8.BA275070                                                                                               

 

 

 

-----Original Message-----

From: I. B. Lee <[3][FOI #9859 email]>

Sent: Thursday, 14 March 2019 9:05 p.m.

To: RNZ <[4][email address]>

Subject: Official Information request - Information regarding brand
campaign with Big Communications and Together.

 

14 March 2019

 

Dear Radio New Zealand,

 

RNZ has recently launched a brand campaign in Auckland with Big
Communications and Together
([5]https://stoppress.co.nz/news/rnz-launche...)

 

Please supply the following information under the Official Information Act
(OIA):

1.            The duration of this brand campaign

The first elements of the campaign commenced on the 11th of February and
the last will conclude at the end of April.

2.            Cost breakdown of everything related to the brand campaign -
already incurred and any remaining for the rest of campaign duration

The total cost of the campaign will be $450,000. Further detail is
withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman has previously
held that RNZ is operating in a competitive marketplace and release such
detailed information would prejudice RNZ’s commercial position.

3.            The number and location of promotional material (for
example, but not limited to, billboard advertisements and bus
advertisements) of the brand campaign

This detail is withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman
has previously held that RNZ is operating in a competitive marketplace and
release such detailed information would prejudice RNZ’s commercial
position.

4.            Projected (audience) reach of the entire brand campaign, and
any documentation related to predicting and measuring this reach

This detail is withheld under s 9(2)(b) (ii) and s 9(2)(i).  the Ombudsman
has previously held that RNZ is operating in a competitive marketplace and
release such detailed information would prejudice RNZ’s commercial
position.

If you need any more information from me, please let me know as soon as
possible.

 

I understand that a decision on a request for information under the OIA
should be made within 20 working days of receiving that request.

 

Yours faithfully,

I. B. Lee

 

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This is an Official Information request made via the FYI website.

 

Please use this email address for all replies to this request:

[6][FOI #9859 email]

 

Is [7][RNZ request email] the wrong address for Official Information
requests to Radio New Zealand Limited? If so, please contact us using this
form:

[8]https://fyi.org.nz/change_request/new?bo...

 

Disclaimer: This message and any reply that you make will be published on
the internet. Our privacy and copyright policies:

[9]https://fyi.org.nz/help/officers

 

If you find this service useful as an Official Information officer, please
ask your web manager to link to us from your organisation's OIA or LGOIMA
page.

 

 

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References

Visible links
1. http://www.radionz.co.nz/
3. mailto:[FOI #9859 email]
4. mailto:[email address]
5. https://stoppress.co.nz/news/rnz-launche...
6. mailto:[FOI #9859 email]
7. mailto:[RNZ request email]
8. https://fyi.org.nz/change_request/new?bo...
9. https://fyi.org.nz/help/officers

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