Dear Blaize,

We have received your official information request for copies of Tourism New Zealand video ads broadcast on television or placed on Facebook/Google/YouTube in the United States and Canada and the costs associated with this advertising since 2010.

Your request will include a large volume of information, are you able to narrow down your request or tell me the specific information that you are interested in? Once I have a better idea of your interest, we can tailor the search accordingly.

Yours sincerely,

Angela Gore
Government Relations Advisor
Tourism New Zealand

Hi again,

Thanks for the reply.

From 2015 would help but Facebook ads alone might total over 1000 pieces of content as all our advertising on that platform is targeted. If you could let me know if there's a specific topic or location that you're interested in, that would help us narrowing down the information further.

If you're undertaking a research project, I'm happy to arrange a meeting with one of our in-market staff if that would be useful.

Let me know,

Angela

-----Original Message-----
From: Blaize McCabe <[FOI #14343 email]>
Sent: Monday, 21 December 2020 11:49 AM
To: Angela Gore <[New Zealand Tourism Board request email]>
Subject: Re: Official Information request - Overseas Video Ads

Hi,

Would it be better if I change it to from January 2015?

Yours sincerely,

Blaize McCabe

-----Original Message-----

Dear Blaize,

We have received your official information request for copies of Tourism New Zealand video ads broadcast on television or placed on Facebook/Google/YouTube in the United States and Canada and the costs associated with this advertising since 2010.

Your request will include a large volume of information, are you able to narrow down your request or tell me the specific information that you are interested in? Once I have a better idea of your interest, we can tailor the search accordingly.

Yours sincerely,

Angela Gore
Government Relations Advisor
Tourism New Zealand

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Thanks Blaize.

We will search all content from 2015 and come back to you. As this will require a reasonable amount of time to collate, we will have a response to you by 3 March 2021, if not sooner.

Kind regards,

Angela

-----Original Message-----
From: Blaize McCabe <[FYI request #14343 email]>
Sent: Monday, 21 December 2020 2:13 PM
To: Angela Gore <[New Zealand Tourism Board request email]>
Subject: RE: Official Information request - Overseas Video Ads

Hi,

Wow that's a lot of ads! I'm mainly looking for ones that are about New Zealand's environment, sustainability and the whole Clean Green New Zealand Idea, as well as any that focus on Maori Culture.

Thanks,

Blaize McCabe

-----Original Message-----

Hi again,

Thanks for the reply.

From 2015 would help but Facebook ads alone might total over 1000 pieces of content as all our advertising on that platform is targeted. If you could let me know if there's a specific topic or location that you're interested in, that would help us narrowing down the information further.

If you're undertaking a research project, I'm happy to arrange a meeting with one of our in-market staff if that would be useful.

Let me know,

Angela

-------------------------------------------------------------------
Please use this email address for all replies to this request:
[FYI request #14343 email]

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Yes, we will scope it as 2015, and include all content broadcast in USA and Canada on television/Facebook/Google/YouTube.

Thanks,

Angela

-----Original Message-----
From: Blaize McCabe <[FOI #14343 email]>
Sent: Monday, 21 December 2020 4:43 PM
To: Angela Gore <[New Zealand Tourism Board request email]>
Subject: RE: Official Information request - Overseas Video Ads

Hi,

Thanks for that, I just want to clarify that it would be from 2015-present?

Thanks,

Blaize McCabe

-----Original Message-----

Thanks Blaize.

We will search all content from 2015 and come back to you. As this will require a reasonable amount of time to collate, we will have a response to you by 3 March 2021, if not sooner.

Kind regards,

Angela

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Please use this email address for all replies to this request:
[FOI #14343 email]

Disclaimer: This message and any reply that you make will be published on the internet. Our privacy and copyright policies:
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Thanks Blaize.

Can you send me your email address? The files I have are too large to post on the FYI site. My email address is [email address]

Angela

-----Original Message-----
From: Blaize McCabe <[FOI #14343 email]>
Sent: Wednesday, 3 March 2021 10:21 PM
To: Angela Gore <[New Zealand Tourism Board request email]>
Subject: Re: Official Information request - Overseas Video Ads

Dear New Zealand Tourism Board,

Sorry about the delay in response, unfortunately, the FYI.org.nz website I lodged my request through isn't displaying the previous response properly. Is there any chance you could please send it again?

Thanks,

Blaize McCabe

-----Original Message-----

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Kia ora Blaize

I am responding to your official information request for video that aired on Google, Facebook and YouTube in the USA and Canada from 2015 – 2020.

The relevant information is attached in a spreadsheet with links to the video content. We have not been able to provide links to all video content so contact either our Auckland or Wellington office and we can arrange a time for you to come and view them.

We have not provided costs by platform as this information is commercial in confidence. However to give you an indication of our spend, we have provided combined costs across all platforms.

You have the right to seek and investigation and review by the Ombudsman of this decision. Information about how to make a complaint is available at www.ombudsman.parliament.nz or freephone 0800 802 602.
Naku noa nā

Gregg Waffelbakker
General Manager, International